Abstract
| Language | English |
|---|---|
| Pages | 591-599 |
| Number of pages | 8 |
| Journal | International Review of Retail, Distribution and Consumer Research |
| Volume | 16 |
| Issue number | 5 |
| DOIs | |
| Publication status | Published - 2006 |
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Keywords
- price
- consumers
- knowledge
- cross-cultural
- data issues
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Differences in consumer price knowledge between Germany and Finland: a cross-cultural study. / Evanschitzky, H.; Aalto-Setälä, V.; Kenning, P.; Vogel, V.
In: International Review of Retail, Distribution and Consumer Research , Vol. 16, No. 5, 2006, p. 591-599.Research output: Contribution to journal › Article
TY - JOUR
T1 - Differences in consumer price knowledge between Germany and Finland: a cross-cultural study
AU - Evanschitzky, H.
AU - Aalto-Setälä, V.
AU - Kenning, P.
AU - Vogel, V.
N1 - http://suprimo.lib.strath.ac.uk/primo_library/libweb/action/search.do?cs=frb&frbg=5675300&fctN=facet_frbrgroupid&fctV=5675300&frbg=&dum=true&vid=SUVU01&vl(54032236UI0)=lsr02&srt=rank&indx=1&vl(69186824UI1)=all_items&dstmp=1268844600650&tab=local&ct=search&scp.scps=scope%3A(SU)&vl(freeText0)=International%20Review%20of%20Retail%2C%20Distribution%20and%20Consumer%20Research&fn=search&mode=Basic&dscnt=0
PY - 2006
Y1 - 2006
N2 - Price knowledge studies are a key to understanding behavioural pricing strategies. Consumer price knowledge is an ongoing concern in the literature. It is also generally acknowledged that price awareness is subject to cross-cultural differences. This is important because the retailer market is dominated by global players who use standardized marketing-mix instruments. However, there are no studies about price knowledge between countries. This study examines differences in price knowledge between German and Finnish consumers. The results show that Finnish consumers were able to give at least some price estimate for a product more often, but the estimates of German consumers were more accurate. Due to data limitations of our study more research is needed about cross-cultural price knowledge
AB - Price knowledge studies are a key to understanding behavioural pricing strategies. Consumer price knowledge is an ongoing concern in the literature. It is also generally acknowledged that price awareness is subject to cross-cultural differences. This is important because the retailer market is dominated by global players who use standardized marketing-mix instruments. However, there are no studies about price knowledge between countries. This study examines differences in price knowledge between German and Finnish consumers. The results show that Finnish consumers were able to give at least some price estimate for a product more often, but the estimates of German consumers were more accurate. Due to data limitations of our study more research is needed about cross-cultural price knowledge
KW - price
KW - consumers
KW - knowledge
KW - cross-cultural
KW - data issues
UR - http://dx.doi.org/10.1080/09593960600980378
U2 - 10.1080/09593960600980378
DO - 10.1080/09593960600980378
M3 - Article
VL - 16
SP - 591
EP - 599
JO - International Review of Retail, Distribution and Consumer Research
T2 - International Review of Retail, Distribution and Consumer Research
JF - International Review of Retail, Distribution and Consumer Research
SN - 0959-3969
IS - 5
ER -