Differences in consumer price knowledge between Germany and Finland: a cross-cultural study

H. Evanschitzky, V. Aalto-Setälä, P. Kenning, V. Vogel

Research output: Contribution to journalArticle

6 Citations (Scopus)

Abstract

Price knowledge studies are a key to understanding behavioural pricing strategies. Consumer price knowledge is an ongoing concern in the literature. It is also generally acknowledged that price awareness is subject to cross-cultural differences. This is important because the retailer market is dominated by global players who use standardized marketing-mix instruments. However, there are no studies about price knowledge between countries. This study examines differences in price knowledge between German and Finnish consumers. The results show that Finnish consumers were able to give at least some price estimate for a product more often, but the estimates of German consumers were more accurate. Due to data limitations of our study more research is needed about cross-cultural price knowledge
LanguageEnglish
Pages591-599
Number of pages8
JournalInternational Review of Retail, Distribution and Consumer Research
Volume16
Issue number5
DOIs
Publication statusPublished - 2006

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Cross-cultural studies
Finland
Price knowledge
Consumer prices
Germany
Marketing mix
Pricing strategy
Behavioral pricing
Retailers
Cross-cultural differences

Keywords

  • price
  • consumers
  • knowledge
  • cross-cultural
  • data issues

Cite this

Evanschitzky, H. ; Aalto-Setälä, V. ; Kenning, P. ; Vogel, V. / Differences in consumer price knowledge between Germany and Finland: a cross-cultural study. In: International Review of Retail, Distribution and Consumer Research . 2006 ; Vol. 16, No. 5. pp. 591-599.
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Differences in consumer price knowledge between Germany and Finland: a cross-cultural study. / Evanschitzky, H.; Aalto-Setälä, V.; Kenning, P.; Vogel, V.

In: International Review of Retail, Distribution and Consumer Research , Vol. 16, No. 5, 2006, p. 591-599.

Research output: Contribution to journalArticle

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