Die Rolle von Replikationen in der Marketingwissenschaft

C. Baumgarth; H. Evanschitzky

Die Rolle von Replikationen in der Marketingwissenschaft

C. Baumgarth, H. Evanschitzky

Marketing

Research output: Contribution to journal › Article › peer-review

Abstract

Article on the role of replications in Marketing Science.

Original language	English
Pages (from-to)	253-262
Number of pages	9
Journal	Marketing ZFP
Volume	27
Issue number	4
Publication status	Published - 2005

Keywords

marketing
replication

Cite this

@article{c014c67bef364e2f8c57b968762db288,

title = "Die Rolle von Replikationen in der Marketingwissenschaft",

abstract = "Article on the role of replications in Marketing Science.",

keywords = "marketing, replication",

author = "C. Baumgarth and H. Evanschitzky",

year = "2005",

language = "English",

volume = "27",

pages = "253--262",

journal = "Marketing ZFP",

issn = "0344-1369",

publisher = "C.H.Beck",

number = "4",

}

TY - JOUR

T1 - Die Rolle von Replikationen in der Marketingwissenschaft

AU - Baumgarth, C.

AU - Evanschitzky, H.

PY - 2005

Y1 - 2005

N2 - Article on the role of replications in Marketing Science.

AB - Article on the role of replications in Marketing Science.

KW - marketing

KW - replication

UR - http://vahlen.becksche.de/zneu/vahlen/zeitschriften.asp?

M3 - Article

SN - 0344-1369

VL - 27

SP - 253

EP - 262

JO - Marketing ZFP

JF - Marketing ZFP

IS - 4

ER -

Die Rolle von Replikationen in der Marketingwissenschaft

Abstract

Keywords

Other files and links

Cite this