Die Rolle von Replikationen in der Marketingwissenschaft

C. Baumgarth, H. Evanschitzky

Research output: Contribution to journalArticle

Abstract

Article on the role of replications in Marketing Science.
Original languageEnglish
Pages (from-to)253-262
Number of pages9
JournalMarketing ZFP
Volume27
Issue number4
Publication statusPublished - 2005

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Keywords

  • marketing
  • replication

Cite this

Baumgarth, C., & Evanschitzky, H. (2005). Die Rolle von Replikationen in der Marketingwissenschaft. Marketing ZFP, 27(4), 253-262.