Die Rolle von Replikationen in der Marketingwissenschaft

C. Baumgarth, H. Evanschitzky

Research output: Contribution to journalArticle

Abstract

Article on the role of replications in Marketing Science.
LanguageEnglish
Pages253-262
Number of pages9
JournalMarketing ZFP
Volume27
Issue number4
Publication statusPublished - 2005

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Replication
Marketing

Keywords

  • marketing
  • replication

Cite this

Baumgarth, C., & Evanschitzky, H. (2005). Die Rolle von Replikationen in der Marketingwissenschaft. Marketing ZFP, 27(4), 253-262.
Baumgarth, C. ; Evanschitzky, H. / Die Rolle von Replikationen in der Marketingwissenschaft. In: Marketing ZFP. 2005 ; Vol. 27, No. 4. pp. 253-262.
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Baumgarth, C & Evanschitzky, H 2005, 'Die Rolle von Replikationen in der Marketingwissenschaft' Marketing ZFP, vol. 27, no. 4, pp. 253-262.

Die Rolle von Replikationen in der Marketingwissenschaft. / Baumgarth, C.; Evanschitzky, H.

In: Marketing ZFP, Vol. 27, No. 4, 2005, p. 253-262.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Die Rolle von Replikationen in der Marketingwissenschaft

AU - Baumgarth, C.

AU - Evanschitzky, H.

PY - 2005

Y1 - 2005

N2 - Article on the role of replications in Marketing Science.

AB - Article on the role of replications in Marketing Science.

KW - marketing

KW - replication

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M3 - Article

VL - 27

SP - 253

EP - 262

JO - Marketing ZFP

T2 - Marketing ZFP

JF - Marketing ZFP

SN - 0344-1369

IS - 4

ER -

Baumgarth C, Evanschitzky H. Die Rolle von Replikationen in der Marketingwissenschaft. Marketing ZFP. 2005;27(4):253-262.