Development of a model to measure destination brand performance across travel contexts

Samantha Murdy, Steven Pike, Ian Lings

Research output: Contribution to conference › Abstract › peer-review

Abstract

This paper discusses development of a model to measure destination brand performance across travel contexts.

Original language	English
Publication status	Published - Dec 2012
Event	Australia and New Zealand Marketing Academy Conference (ANZMAC) Annual Conference - Melbourne, Australia Duration: 30 Dec 2009 → …

Conference	Australia and New Zealand Marketing Academy Conference (ANZMAC) Annual Conference
City	Melbourne, Australia
Period	30/12/09 → …

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title = "Development of a model to measure destination brand performance across travel contexts",

abstract = "This paper discusses development of a model to measure destination brand performance across travel contexts.",

keywords = "destination, brand performance, travel",

author = "Samantha Murdy and Steven Pike and Ian Lings",

year = "2012",

month = dec,

language = "English",

note = "Australia and New Zealand Marketing Academy Conference (ANZMAC) Annual Conference ; Conference date: 30-12-2009",

}

TY - CONF

T1 - Development of a model to measure destination brand performance across travel contexts

AU - Murdy, Samantha

AU - Pike, Steven

AU - Lings, Ian

PY - 2012/12

Y1 - 2012/12

N2 - This paper discusses development of a model to measure destination brand performance across travel contexts.

AB - This paper discusses development of a model to measure destination brand performance across travel contexts.

KW - destination

KW - brand performance

KW - travel

UR - http://www.anzmac12.com/

M3 - Abstract

T2 - Australia and New Zealand Marketing Academy Conference (ANZMAC) Annual Conference

Y2 - 30 December 2009

ER -