This paper discusses development of a model to measure destination brand performance across travel contexts.
|Publication status||Published - Dec 2012|
|Event||Australia and New Zealand Marketing Academy Conference (ANZMAC) Annual Conference - Melbourne, Australia|
Duration: 30 Dec 2009 → …
|Conference||Australia and New Zealand Marketing Academy Conference (ANZMAC) Annual Conference|
|Period||30/12/09 → …|
- brand performance