Development of a model to measure destination brand performance across travel contexts

Samantha Murdy, Steven Pike, Ian Lings

Research output: Contribution to conferenceAbstract

Abstract

This paper discusses development of a model to measure destination brand performance across travel contexts.
Original languageEnglish
Publication statusPublished - Dec 2012
EventAustralia and New Zealand Marketing Academy Conference (ANZMAC) Annual Conference - Melbourne, Australia
Duration: 30 Dec 2009 → …

Conference

ConferenceAustralia and New Zealand Marketing Academy Conference (ANZMAC) Annual Conference
CityMelbourne, Australia
Period30/12/09 → …

Keywords

  • destination
  • brand performance
  • travel

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  • Cite this

    Murdy, S., Pike, S., & Lings, I. (2012). Development of a model to measure destination brand performance across travel contexts. Abstract from Australia and New Zealand Marketing Academy Conference (ANZMAC) Annual Conference, Melbourne, Australia, .