Designing a ‘Strategic Partner’ school

Zoltán Baracskai, Jolán Velencei, Viktor Dörfler, Jaszmina Szendrey

Research output: Contribution to conferencePaperpeer-review


It is the fourth time that we create a new management school. Every time it was different and every time we have learned a lot from the process of curriculum design in harmony with the voice of the times. In this paper we outline the process of curriculum design through our latest experience in creating the Strategic Partner School in Hungary. Although there are important characteristics of the Middle-East European market for post-experiential business education taken into consideration, the meta-level of the process, i.e. how to identify the relevant characteristics, can be applicable well beyond the area in which this study originated. Naturally, our way is not the only right way of curriculum design but our aim with this study is to stimulate thinking and discussion rather than selling a recipe.
Original languageEnglish
Number of pages10
Publication statusPublished - Oct 2011
EventIABE 2011 Las Vegas: International Academy of Business and Economics - Las Vegas, NV, United States
Duration: 16 Oct 201118 Oct 2011


ConferenceIABE 2011 Las Vegas: International Academy of Business and Economics
Country/TerritoryUnited States
CityLas Vegas, NV


  • management education
  • curriculum design
  • strategic partner
  • post-experiential education


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