Design activity modelling: a performance viewpoint

Design activity modelling has received significant attention in research over the last 30 years with a focus on both descriptive and prescriptive models. This has resulted in the development of models offering different viewpoints of the design process, such as the description of the process in terms of activities/stages, the cognitive nature of design as described by Smithers and those relating design within an overall model of product development. These models focus primarily on the activities required to create a design solution, i.e. design activities, in isolation of the activities involved in managing the process by which that solution is developed, i.e. design management activities, and the relationship between them. This paper presents a novel formalism describing activities focused both on the design and its development, i.e. the design development process. The model describes how outputs of design and design management activities are evaluated within a model of performance measurement and management in design development.