Defining 'sincerity' in a memorable and authentic cultural consumption experience

Martin Gannon, Sean Lochrie, Babak Taheri

Research output: Contribution to conferencePaper

24 Downloads (Pure)

Abstract

Situated in the northwest corner of Iran in the East-Azerbaijan province, Kandovan is a troglodyte village thought to be over 850 years old (Yahyavi & Shaghaghi, 2012). Despite the village’s secluded nature, its distinctiveness has made it a popular tourist site attracting over 600,000 visitors annually (Ashrafi, 2013). With this in mind, and within troglodyte heritage context, we aim to develop, for the first time, a ‘sincerity’ scale within the consumer-based model of authenticity (CBA) presented by Kolar and Zabkar (2010) and Bryce et al. (2015). This model explores the relationships surrounding cultural motivation, heritage-based behavior, perceptions of authenticity, and behavioral consequences. However, our study further develops this by adding a sincerity variable and replacing loyalty with memorable tourism experience, before amending the relationships between various variables in the CBA model
Original languageEnglish
Publication statusPublished - 16 Sep 2016
Event15th International Colloquium on Arts, Heritage, Nonprofit and Social Marketing - Royal Holloway, Egham, United Kingdom
Duration: 16 Sep 2016 → …

Conference

Conference15th International Colloquium on Arts, Heritage, Nonprofit and Social Marketing
CountryUnited Kingdom
CityEgham
Period16/09/16 → …

Keywords

  • Iran
  • East-Azerbaijan
  • cultural heritage assets
  • tourism

Fingerprint Dive into the research topics of 'Defining 'sincerity' in a memorable and authentic cultural consumption experience'. Together they form a unique fingerprint.

Cite this