Decision Analysis for Management Judgment 5th ed

Paul Goodwin, George Wright

    Research output: Book/ReportBook


    Decision Analysis for Management Judgment is unique in its breadth of coverage of decision analysis methods. It covers both the psychological problems that are associated with unaided managerial decision making and the decision analysis methods designed to overcome them. It is presented and explained in a clear, straightforward manner without using mathematical notation. This latest edition has been fully revised and updated and includes a number of changes to reflect the latest developments in the field.
    Original languageEnglish
    Place of PublicationNew York
    PublisherJohn Wiley & Sons Inc.
    Number of pages496
    ISBN (Print)978-1-118-74073-6
    Publication statusPublished - Apr 2014


    • decision analysis
    • multiple objectives
    • SMART
    • managerial decisions


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