Data as digital assets. The case of targeted advertising

Social Sciences

• Advertising 100%
• Consumers 69%
• Data Protection 40%
• Facebook 30%
• Perspective 20%
• Company 20%
• Law 20%
• Intellectual Property 20%
• Competition 20%
• Legislation 20%
• Enterprises 10%
• Italian 10%
• Decision 10%
• Change 10%
• Interest 10%
• Publishers 10%
• Information 10%
• Analysis 10%
• Actors 10%
• Machines 10%
• Strikes 10%
• Consumer Protection 10%
• Regulatory Framework 10%
• Pragmatics 10%
• Direct Marketing 10%
• Work System 10%
• Sexual Orientation 10%
• Big Data 10%
• General Data Protection Regulation 10%
• Europe 10%
• Work 10%
• Learning 10%
• Paper 10%
• Administrative Structure 10%
• Case Study 10%
• Failure 10%
• Holistic Approach 10%
• Artificial Intelligence 10%

Engineering

• Intellectual Property 100%
• Failure (Mechanical) 50%
• Mechanisms 50%
• Analytics 50%
• Holistic Approach 50%
• Cloud Computing 50%
• Regulator 50%
• Artificial Intelligence 50%
• Starting Point 50%
• Big Data 50%

Economics, Econometrics and Finance

• Protection 100%
• Right 60%
• Regulation 40%
• Enterprise 40%
• Labour 40%
• Information 20%
• Machine Learning 20%
• Regulatory Framework 20%
• Direct Marketing 20%
• Consumer Protection 20%