Abstract
This presentation examines customers' behavioural contribution to the service encounter
Original language | English |
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Publication status | Published - 14 Jun 2014 |
Event | AMA SERVSIG 2014 International Research Conference - University of Macedonia, Thessaloniki, Greece Duration: 13 Jun 2014 → 15 Jun 2014 http://www.servsig2014.uom.gr/ |
Conference
Conference | AMA SERVSIG 2014 International Research Conference |
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Country/Territory | Greece |
City | Thessaloniki |
Period | 13/06/14 → 15/06/14 |
Internet address |
Keywords
- service delivery
- customer behaviour
- behavioural contribution
- service encounter