Customer value co-creation behavior: scale development and validation

Youjae Yi, Taeshik Gong

Marketing

Research output: Contribution to journal › Article › peer-review

1270 Citations (Scopus)

902 Downloads (Pure)

1270 Citations
1 Proceeding

1 results

2010
The development and validation of a customer value co-creation behavior scale
Yi, Y. & Gong, T., Sept 2010.
Research output: Contribution to conference › Proceeding › peer-review

File
36 Downloads (Pure)