Customer value co-creation behavior: scale development and validation

Youjae Yi, Taeshik Gong

Research output: Contribution to journalArticle

325 Citations (Scopus)

Abstract

This investigation reports a series of four studies leading to the development and validation of a customer value co-creation behavior scale. The scale comprises two dimensions: customer participation behavior and customer citizenship behavior, with each dimension having four components. The elements of customer participation behavior include information seeking, information sharing, responsible behavior, and personal interaction, whereas the aspects of customer citizenship behavior are feedback, advocacy, helping, and tolerance. The scale is multidimensional and hierarchical, and it exhibits internal consistency reliability, construct validity, and nomological validity. This study also shows that customer participation behavior and customer citizenship behavior exhibit different patterns of antecedents and consequences.
LanguageEnglish
Pages1279-1284
Number of pages6
JournalJournal of Business Research
Volume66
Issue number9
Early online date8 Mar 2012
DOIs
Publication statusPublished - 1 Sep 2013

Fingerprint

Value co-creation
Scale development
Customer value
Scale validation
Citizenship behavior
Customer participation
Information seeking
Advocacy
Interaction
Internal consistency
Construct validity
Tolerance
Information sharing

Keywords

  • customer value
  • customer participation behavior
  • customer citizenship behavior
  • service-dominant logic
  • scale development
  • value co-creation

Cite this

Yi, Youjae ; Gong, Taeshik. / Customer value co-creation behavior : scale development and validation. In: Journal of Business Research. 2013 ; Vol. 66, No. 9. pp. 1279-1284.
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Customer value co-creation behavior : scale development and validation. / Yi, Youjae; Gong, Taeshik.

In: Journal of Business Research, Vol. 66, No. 9, 01.09.2013, p. 1279-1284.

Research output: Contribution to journalArticle

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