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Customer value based entry decision in international markets
H. Evanschitzky, F. van Wangenheim
Marketing
Research output
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Contribution to journal
›
Article
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peer-review
2
Citations (Scopus)
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Dive into the research topics of 'Customer value based entry decision in international markets'. Together they form a unique fingerprint.
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Social Sciences
Markets
100%
Customer
100%
Decision
100%
Market Entry
60%
Customer Equity
40%
Conceptualization
40%
Model Selection
40%
Criterion
40%
Literature
20%
Marketing
20%
Relationship Marketing
20%
Economics, Econometrics and Finance
Customer Value
100%
Market Entry
60%
Relationship Marketing
20%
International Marketing
20%