Customer experience and customer value: determining the link in B2B settings

Moira Clark, Fred Lemke, Hugh Wilson, Emma Macdonald

Research output: Contribution to conferenceAbstract

Abstract

This presentation looks at customer experience and customer value and determining the link in B2B settings
Original languageEnglish
Publication statusPublished - Sep 2011
Event19th International Colloquium in Relationship Marketing - Rochester, United States
Duration: 27 Sep 201130 Sep 2011

Conference

Conference19th International Colloquium in Relationship Marketing
CountryUnited States
CityRochester
Period27/09/1130/09/11

Keywords

  • customer experience
  • value creation
  • business-to-business
  • b2b

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