Customer-based brand equity (CBBE) and long-distance trails: exploring brand perception and its role in trail tourism

^*Corresponding author for this work

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 10 Jul 2025
Event	Academy of Marketing Conference - University College Cork, Cork, Ireland Duration: 7 Jul 2025 → 10 Jul 2025

Conference	Academy of Marketing Conference
Country/Territory	Ireland
City	Cork
Period	7/07/25 → 10/07/25

British Academy

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

@conference{97ec4d8db46048a69414c674eef1c44c,

title = "Customer-based brand equity (CBBE) and long-distance trails: exploring brand perception and its role in trail tourism",

author = "Samantha Murdy and Jane Johnstone",

year = "2025",

month = jul,

day = "10",

language = "English",

note = "Academy of Marketing Conference ; Conference date: 07-07-2025 Through 10-07-2025",

}