Abstract
Paper describing cultures of community and consumption from an exploratory study of identity transition and social practice.
Original language | English |
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Publication status | Unpublished - Jul 2007 |
Event | Academy of Marketing Annual Conference - London Duration: 1 Jul 2007 → … |
Conference
Conference | Academy of Marketing Annual Conference |
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City | London |
Period | 1/07/07 → … |
Keywords
- marketing
- consumption
- identity