Culture and the crisis: downsizing the Thai subsidiary corporation

T. Andrews, Minder Bhopal (Editor), Michael Hitchcock (Editor)

    Research output: Chapter in Book/Report/Conference proceedingChapter


    The unprecedented severity of the Asian economic recession in Thailand came as a shock to the indigenous corporate sector. Businesses long habituated to record levels of growth were suddenly confronted with spiralling costs and declining sales. In response to this crisis a number of powerful Western corporations began 'downsizing' their Thai operations in order to boost profitability levels via the reduction of staff. Adopting a processual approach, this article seeks to explore the role of 'corporate' and 'national' cultures in the local employee reaction to these externally imposed directives.
    Original languageEnglish
    Title of host publicationAsean Business in Crisis
    Publication statusPublished - 2002

    Publication series

    NameStudies in Asia Pacific Business


    • thailand
    • business
    • economy
    • recession
    • asia


    Dive into the research topics of 'Culture and the crisis: downsizing the Thai subsidiary corporation'. Together they form a unique fingerprint.

    Cite this