Culture and concept design: a study of international teams

Research output: Contribution to conferencePaper

Abstract

This paper explores the relationship between culture and performance in concept design. Economic globalisation has meant that the management of global teams has become of strategic importance in product development. Cultural diversity is a key factor in such teams, and this work seeks to better understand the effect this can have on two key aspects of the concept design process: concept generation and concept selection. To this end, a group of 32 students from 17 countries all over the world were divided into culturally diverse teams and asked to perform a short design exercise. A version of the Gallery Method allowed two kinds of activity to be monitored – the individual development of concepts and the collective filtering and selection of them. The effect of culture on these processes was the focus of the work. Using Hofstede’s cultural dimensions, the output from the sessions were reviewed according to national boundaries. The results indicate that individualism and masculinity had the most discernable effect on concept generation and concept selection respectively.
LanguageEnglish
Pages1-10
Number of pages10
Publication statusPublished - 15 Aug 2011
Event18th International Conference on Engineering Design - Copenhagen, Denmark
Duration: 1 Aug 2011 → …

Conference

Conference18th International Conference on Engineering Design
CountryDenmark
CityCopenhagen
Period1/08/11 → …

Fingerprint

Cultural dimensions
Individual development
Factors
Masculinity
Cultural diversity
Global teams
Hofstede
Individualism
Design process
Economic globalization
Exercise
Product development

Keywords

  • design engineering
  • concept design
  • cultural diversity
  • teamwork
  • creativity

Cite this

Wodehouse, A., Maclachlan, R., Grierson, H., & Strong, D. (2011). Culture and concept design: a study of international teams. 1-10. Paper presented at 18th International Conference on Engineering Design , Copenhagen, Denmark.
Wodehouse, Andrew ; Maclachlan, Ross ; Grierson, Hilary ; Strong, David. / Culture and concept design : a study of international teams. Paper presented at 18th International Conference on Engineering Design , Copenhagen, Denmark.10 p.
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Wodehouse, A, Maclachlan, R, Grierson, H & Strong, D 2011, 'Culture and concept design: a study of international teams' Paper presented at 18th International Conference on Engineering Design , Copenhagen, Denmark, 1/08/11, pp. 1-10.

Culture and concept design : a study of international teams. / Wodehouse, Andrew; Maclachlan, Ross; Grierson, Hilary; Strong, David.

2011. 1-10 Paper presented at 18th International Conference on Engineering Design , Copenhagen, Denmark.

Research output: Contribution to conferencePaper

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Wodehouse A, Maclachlan R, Grierson H, Strong D. Culture and concept design: a study of international teams. 2011. Paper presented at 18th International Conference on Engineering Design , Copenhagen, Denmark.