Abstract
This chapter will delve here into some autobiographical detail, as it is inspired by and relates this author’s own journey into the strange world of Tiki consumption and ‘suburban paganism’.
Original language | English |
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Title of host publication | Postcolonial Marketing Communication |
Subtitle of host publication | Images from the Margin |
Editors | Arindam Das, Himadri Roy Chaudhuri, Ozlem Sandikci Turkdogan |
Place of Publication | Singapore |
Publisher | Springer |
Pages | 97-116 |
Number of pages | 20 |
ISBN (Electronic) | 9789819702855 |
ISBN (Print) | 9789819702848, 9789819702879 |
DOIs | |
Publication status | Published - 21 Apr 2024 |
Keywords
- Tiki
- suburban paganism
- cultural appropriation
- transculturation
- kitsch
- colonialism