Cross-cultural differences in decision-making process, choice and forming of relationships with brands

Research output: Contribution to conferencePoster

Abstract

This poster session discussed cross-cultural differences in decision-making process, choice and forming of relationships with brands.

Other

OtherPoster Day in the University of Edinburgh Business School
CountryUnited Kingdom
CityEdinburgh
Period25/11/1125/11/11

Fingerprint

Decision-making process
Cross-cultural differences

Keywords

  • decision making process
  • brand building
  • brand perceptions

Cite this

Karampela, M. (2011). Cross-cultural differences in decision-making process, choice and forming of relationships with brands. Poster session presented at Poster Day in the University of Edinburgh Business School, Edinburgh, United Kingdom.
Karampela, Maria. / Cross-cultural differences in decision-making process, choice and forming of relationships with brands. Poster session presented at Poster Day in the University of Edinburgh Business School, Edinburgh, United Kingdom.
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keywords = "decision making process, brand building, brand perceptions",
author = "Maria Karampela",
year = "2011",
month = "11",
language = "English",
note = "Poster Day in the University of Edinburgh Business School ; Conference date: 25-11-2011 Through 25-11-2011",

}

Karampela, M 2011, 'Cross-cultural differences in decision-making process, choice and forming of relationships with brands' Poster Day in the University of Edinburgh Business School, Edinburgh, United Kingdom, 25/11/11 - 25/11/11, .

Cross-cultural differences in decision-making process, choice and forming of relationships with brands. / Karampela, Maria.

2011. Poster session presented at Poster Day in the University of Edinburgh Business School, Edinburgh, United Kingdom.

Research output: Contribution to conferencePoster

TY - CONF

T1 - Cross-cultural differences in decision-making process, choice and forming of relationships with brands

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PY - 2011/11

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N2 - This poster session discussed cross-cultural differences in decision-making process, choice and forming of relationships with brands.

AB - This poster session discussed cross-cultural differences in decision-making process, choice and forming of relationships with brands.

KW - decision making process

KW - brand building

KW - brand perceptions

UR - http://www.business-school.ed.ac.uk/

M3 - Poster

ER -

Karampela M. Cross-cultural differences in decision-making process, choice and forming of relationships with brands. 2011. Poster session presented at Poster Day in the University of Edinburgh Business School, Edinburgh, United Kingdom.