Cross-cultural differences in decision-making process, choice and forming of relationships with brands

Maria Karampela

Research output: Contribution to conference › Poster

Abstract

This poster session discussed cross-cultural differences in decision-making process, choice and forming of relationships with brands.

Original language	English
Publication status	Unpublished - Nov 2011
Event	Poster Day in the University of Edinburgh Business School - Edinburgh, United Kingdom Duration: 25 Nov 2011 → 25 Nov 2011

Other	Poster Day in the University of Edinburgh Business School
Country/Territory	United Kingdom
City	Edinburgh
Period	25/11/11 → 25/11/11

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abstract = "This poster session discussed cross-cultural differences in decision-making process, choice and forming of relationships with brands.",

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author = "Maria Karampela",

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language = "English",

note = "Poster Day in the University of Edinburgh Business School ; Conference date: 25-11-2011 Through 25-11-2011",

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KW - brand building

KW - brand perceptions

UR - http://www.business-school.ed.ac.uk/

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T2 - Poster Day in the University of Edinburgh Business School

Y2 - 25 November 2011 through 25 November 2011

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