Cross-cultural differences in decision-making process, choice and forming of relationships with brands

Research output: Contribution to conferencePoster

Abstract

This poster session discussed cross-cultural differences in decision-making process, choice and forming of relationships with brands.
Original languageEnglish
Publication statusUnpublished - Nov 2011
EventPoster Day in the University of Edinburgh Business School - Edinburgh, United Kingdom
Duration: 25 Nov 201125 Nov 2011

Other

OtherPoster Day in the University of Edinburgh Business School
CountryUnited Kingdom
CityEdinburgh
Period25/11/1125/11/11

Keywords

  • decision making process
  • brand building
  • brand perceptions

Cite this

Karampela, M. (2011). Cross-cultural differences in decision-making process, choice and forming of relationships with brands. Poster session presented at Poster Day in the University of Edinburgh Business School, Edinburgh, United Kingdom.