Critical writings in international marketing

J.K. Ryans; S.J. Paliwoda; S.T. Paliwoda; J.K. Ryans

Critical writings in international marketing

J.K. Ryans, S.J. Paliwoda, S.T. Paliwoda (Editor), J.K. Ryans (Editor)

Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

Professors Paliwoda and Ryans have put together an important collection of articles concerning critical writing in international marketing. Many of the articles are considered classics by many specialists in the field. The broad range of articles covers aspects of exporting, internationalization, and other strategic issues in international marketing that are seldom as well integrated as in this publication. This publication will serve as an essential resource for students and scholars of international marketing long into the future. The authors have made a great contribution to international marketing.

Original language	English
Title of host publication	International Marketing: Modern and Classic Papers
Place of Publication	United Kingdom
Number of pages	1888
Volume	6
Publication status	Published - 2008

Keywords

international marketing

Cite this

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abstract = "Professors Paliwoda and Ryans have put together an important collection of articles concerning critical writing in international marketing. Many of the articles are considered classics by many specialists in the field. The broad range of articles covers aspects of exporting, internationalization, and other strategic issues in international marketing that are seldom as well integrated as in this publication. This publication will serve as an essential resource for students and scholars of international marketing long into the future. The authors have made a great contribution to international marketing.",

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N2 - Professors Paliwoda and Ryans have put together an important collection of articles concerning critical writing in international marketing. Many of the articles are considered classics by many specialists in the field. The broad range of articles covers aspects of exporting, internationalization, and other strategic issues in international marketing that are seldom as well integrated as in this publication. This publication will serve as an essential resource for students and scholars of international marketing long into the future. The authors have made a great contribution to international marketing.

AB - Professors Paliwoda and Ryans have put together an important collection of articles concerning critical writing in international marketing. Many of the articles are considered classics by many specialists in the field. The broad range of articles covers aspects of exporting, internationalization, and other strategic issues in international marketing that are seldom as well integrated as in this publication. This publication will serve as an essential resource for students and scholars of international marketing long into the future. The authors have made a great contribution to international marketing.

KW - international marketing

UR - http://www.e-elgar-economics.com/bookentry_main.lasso?id=3319

M3 - Chapter

SN - 978-1-84376-649-0

VL - 6

BT - International Marketing: Modern and Classic Papers

CY - United Kingdom

ER -

Critical writings in international marketing

Abstract

Keywords

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