Critical writings in international marketing

J.K. Ryans, S.J. Paliwoda, S.T. Paliwoda (Editor), J.K. Ryans (Editor)

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Professors Paliwoda and Ryans have put together an important collection of articles concerning critical writing in international marketing. Many of the articles are considered classics by many specialists in the field. The broad range of articles covers aspects of exporting, internationalization, and other strategic issues in international marketing that are seldom as well integrated as in this publication. This publication will serve as an essential resource for students and scholars of international marketing long into the future. The authors have made a great contribution to international marketing.
Original languageEnglish
Title of host publicationInternational Marketing: Modern and Classic Papers
Place of PublicationUnited Kingdom
Number of pages1888
Volume6
Publication statusPublished - 2008

Keywords

  • international marketing

Cite this

Ryans, J. K., Paliwoda, S. J., Paliwoda, S. T. (Ed.), & Ryans, J. K. (Ed.) (2008). Critical writings in international marketing. In International Marketing: Modern and Classic Papers (Vol. 6).