Criteria for identifying key accounts and business performance - are they linked?

Spiros Gounaris, Nektarios Tzempelikos

Marketing

Research output: Contribution to conference › Proceeding › peer-review

Abstract

This paper ask whether the criteria for identifying key accounts and business performance are linked

Original language	English
Publication status	Published - May 2008
Event	37th EMAC Annual Conference 2008 - Brighton, United Kingdom Duration: 3 Jun 2008 → …

Conference

Conference	37th EMAC Annual Conference 2008
Country/Territory	United Kingdom
City	Brighton
Period	3/06/08 → …

Keywords

key accounts
identification
business performance
linked

Other files and links

http://www.emac-online.org/r/default.asp?iId=FMLGJL

Cite this

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title = "Criteria for identifying key accounts and business performance - are they linked?",

abstract = "This paper ask whether the criteria for identifying key accounts and business performance are linked",

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note = "37th EMAC Annual Conference 2008 ; Conference date: 03-06-2008",

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AU - Tzempelikos, Nektarios

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KW - identification

KW - business performance

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