Abstract
This paper ask whether the criteria for identifying key accounts and business performance are linked
Original language | English |
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Publication status | Published - May 2008 |
Event | 37th EMAC Annual Conference 2008 - Brighton, United Kingdom Duration: 3 Jun 2008 → … |
Conference
Conference | 37th EMAC Annual Conference 2008 |
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Country/Territory | United Kingdom |
City | Brighton |
Period | 3/06/08 → … |
Keywords
- key accounts
- identification
- business performance
- linked