Criteria for identifying key accounts and business performance - are they linked?

Spiros Gounaris, Nektarios Tzempelikos

Research output: Contribution to conferenceProceeding

Abstract

This paper ask whether the criteria for identifying key accounts and business performance are linked
Original languageEnglish
Publication statusPublished - May 2008
Event37th EMAC Annual Conference 2008 - Brighton, United Kingdom
Duration: 3 Jun 2008 → …

Conference

Conference37th EMAC Annual Conference 2008
CountryUnited Kingdom
CityBrighton
Period3/06/08 → …

Keywords

  • key accounts
  • identification
  • business performance
  • linked

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