Over the past few years the relationship between creativity and economic development has received increasing interest from a number of different fields of study, in parallel with increasing recognition of the role and importance of creative activities. Since the 1990s, creativity and innovation have achieved acceptance in the fields of business and management in the form of acknowledgement that new markets, or even market growth, may only be attained via creative and innovative solutions. Studies of entrepreneurs and entrepreneurship and growth have become the prime catalysts for the identification and promotion of innovative knowledge industries, whose economic importance has become increasingly significant. Thus, in order to fully appreciate the role of creativity and innovation, it is first vital to understand the nature of entrepreneurship and, specifically, the creativity required to identify and exploit opportunities, and to acquire the necessary resources.
|Title of host publication||Enterprise|
|Subtitle of host publication||Concepts and Issues|
|Editors||Norin Arshed, Mike Danson|
|Number of pages||20|
|Publication status||Published - Jan 2016|
|Name||Global Management Series|