Creative approaches to new media research

I. Grant

Research output: Contribution to journalArticle

4 Citations (Scopus)

Abstract

This paper provides illustrations of more creative ways of encouraging adolescents to recount their consumption experiences, specifically relating to internet use. The research was conducted "in school", amongst 14-17 adolescents in Scotland. The paper discusses initial quantitative methods using self-completion questionnaires and diaries before exploring in greater detail two projective techniques used in subsequent qualitative sessions: "auto-driving photoelicitation" and then "psycho-drawings". The paper focuses primarily on methodological issues although it does provide a brief summary of the thematic interests influencing young people's new media use and barriers inhibiting more enthusiastic use. Too much youth research is undertaken with insufficient consideration of how best to involve young people. This paper describes how innovative research methods can help young people more fully recount their consumption experiences.
Original languageEnglish
Pages (from-to)51-56
Number of pages5
JournalYoung Consumers: Insights and Ideas for Responsble Marketers
Volume7
Issue number2
DOIs
Publication statusPublished - 2006

Keywords

  • internet
  • new media
  • consumer behaviour
  • youth culture

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