Creating and managing brand meaning: the interactions and roles of brand owners and working consumers

Original language	English
Publication status	Published - 30 Jun 2016
Event	19th International Corporate Identity Group Symposium - Colchester, United Kingdom Duration: 30 Jun 2016 → 30 Jun 2016

Conference

Conference	19th International Corporate Identity Group Symposium
Country/Territory	United Kingdom
City	Colchester
Period	30/06/16 → 30/06/16

Keywords

• brand meaning
• brand owners
• consumers

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Black, I., & Veloutsou, C. (2016). Creating and managing brand meaning: the interactions and roles of brand owners and working consumers. Paper presented at 19th International Corporate Identity Group Symposium, Colchester, United Kingdom.

Black, Iain ; Veloutsou, Cleopatra. / Creating and managing brand meaning : the interactions and roles of brand owners and working consumers. Paper presented at 19th International Corporate Identity Group Symposium, Colchester, United Kingdom.

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title = "Creating and managing brand meaning: the interactions and roles of brand owners and working consumers",

keywords = "brand meaning, brand owners, consumers",

author = "Iain Black and Cleopatra Veloutsou",

year = "2016",

month = jun,

day = "30",

language = "English",

note = "19th International Corporate Identity Group Symposium ; Conference date: 30-06-2016 Through 30-06-2016",

}

Black, I & Veloutsou, C 2016, 'Creating and managing brand meaning: the interactions and roles of brand owners and working consumers', Paper presented at 19th International Corporate Identity Group Symposium, Colchester, United Kingdom, 30/06/16 - 30/06/16.

Creating and managing brand meaning: the interactions and roles of brand owners and working consumers. / Black, Iain; Veloutsou, Cleopatra.
2016. Paper presented at 19th International Corporate Identity Group Symposium, Colchester, United Kingdom.

Research output: Contribution to conference › Paper › peer-review

TY - CONF

T1 - Creating and managing brand meaning

T2 - 19th International Corporate Identity Group Symposium

AU - Black, Iain

AU - Veloutsou, Cleopatra

PY - 2016/6/30

Y1 - 2016/6/30

KW - brand meaning

KW - brand owners

KW - consumers

M3 - Paper

Y2 - 30 June 2016 through 30 June 2016

ER -

Black I, Veloutsou C. Creating and managing brand meaning: the interactions and roles of brand owners and working consumers. 2016. Paper presented at 19th International Corporate Identity Group Symposium, Colchester, United Kingdom.