Crafting Growth: Exploring the Emerging Potential & Challenges for Scotland's Craft Beer Sector

Research output: Book/ReportOther report

Abstract

This White Paper reports on the findings of a Scottish Universities Insights Institute (SUII) funded project, which brought together leading European craft brewers, and academics studying the sector, from eight countries, led by a team from the University of Strathclyde and Heriot-Watt University. The aim of the project was to collectively explore barriers to growth, as well as development opportunities, for craft brewing at firm, sectoral, regional, national, and international levels. The White Paper first sets out the six key areas of challenge which emerged from the study, namely: resourcing growth, marketing communications, market expansion, building skills, working with the value chain, and, crucially, legislation and support structures. Key recommendations to emerge from the workshop-driven study are discussed in detail.
LanguageEnglish
Place of PublicationGlasgow
PublisherUniversity of Strathclyde
Number of pages25
Publication statusPublished - 9 Mar 2018

Fingerprint

handicrafts
Scotland
beers
brewing
Growth
supply chain
communication (human)
Marketing
Legislation
laws and regulations
marketing
markets
Education
Marketing communications
Value chain
Market expansion
Brewing

Keywords

  • craft brewing
  • industry
  • Scotland
  • beer industry
  • marketing

Cite this

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title = "Crafting Growth: Exploring the Emerging Potential & Challenges for Scotland's Craft Beer Sector",
abstract = "This White Paper reports on the findings of a Scottish Universities Insights Institute (SUII) funded project, which brought together leading European craft brewers, and academics studying the sector, from eight countries, led by a team from the University of Strathclyde and Heriot-Watt University. The aim of the project was to collectively explore barriers to growth, as well as development opportunities, for craft brewing at firm, sectoral, regional, national, and international levels. The White Paper first sets out the six key areas of challenge which emerged from the study, namely: resourcing growth, marketing communications, market expansion, building skills, working with the value chain, and, crucially, legislation and support structures. Key recommendations to emerge from the workshop-driven study are discussed in detail.",
keywords = "craft brewing, industry, Scotland, beer industry, marketing",
author = "Juliette WIlson and Maria Karampela and Mike Danson and Sarah Dodd",
note = "An {"}Occasional Paper{"} published by the University of Strathclyde's International Public Policy Institute (IPPI).",
year = "2018",
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Crafting Growth : Exploring the Emerging Potential & Challenges for Scotland's Craft Beer Sector. / WIlson, Juliette; Karampela, Maria; Danson, Mike; Dodd, Sarah.

Glasgow : University of Strathclyde, 2018. 25 p.

Research output: Book/ReportOther report

TY - BOOK

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AU - Danson, Mike

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AB - This White Paper reports on the findings of a Scottish Universities Insights Institute (SUII) funded project, which brought together leading European craft brewers, and academics studying the sector, from eight countries, led by a team from the University of Strathclyde and Heriot-Watt University. The aim of the project was to collectively explore barriers to growth, as well as development opportunities, for craft brewing at firm, sectoral, regional, national, and international levels. The White Paper first sets out the six key areas of challenge which emerged from the study, namely: resourcing growth, marketing communications, market expansion, building skills, working with the value chain, and, crucially, legislation and support structures. Key recommendations to emerge from the workshop-driven study are discussed in detail.

KW - craft brewing

KW - industry

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PB - University of Strathclyde

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