'Craft' as a contested term: authenticity and meaning among British beer consumers

Nadine Waehning, Maria Karampela, Juho Pesonen

Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

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1 Invited talk

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Consumer motives to purchase craft beer
Nadine Waehning (Invited speaker) & Maria Karampela (Invited speaker)
20 Sep 2017
Activity: Talk or presentation types › Invited talk