Country-of-origin and consumer evaluation of mobile handsets: a comparative study of Scotland and Thailand

Research output: Contribution to conference › Paper

Abstract

This paper examines the country-of-origin and consumer evaluation of mobile handsets.

Original language	English
Publication status	Published - 2005
Event	European Marketing Academy Conference - Milan, Italy Duration: 24 May 2005 → 27 May 2005

Conference	European Marketing Academy Conference
City	Milan, Italy
Period	24/05/05 → 27/05/05

@conference{2ac34e8ae9e84f538cd806eb74928014,

title = "Country-of-origin and consumer evaluation of mobile handsets: a comparative study of Scotland and Thailand",

abstract = "This paper examines the country-of-origin and consumer evaluation of mobile handsets.",

keywords = "consumer evaluation, mobile handsets, Scotland, Thailand",

author = "E.E.B. Ibrahim and P. Sothornopabutr",

year = "2005",

language = "English",

note = "European Marketing Academy Conference ; Conference date: 24-05-2005 Through 27-05-2005",

}

TY - CONF

T1 - Country-of-origin and consumer evaluation of mobile handsets: a comparative study of Scotland and Thailand

AU - Ibrahim, E.E.B.

AU - Sothornopabutr, P.

PY - 2005

Y1 - 2005

N2 - This paper examines the country-of-origin and consumer evaluation of mobile handsets.

AB - This paper examines the country-of-origin and consumer evaluation of mobile handsets.

KW - consumer evaluation

KW - mobile handsets

KW - Scotland

KW - Thailand

M3 - Paper

T2 - European Marketing Academy Conference

Y2 - 24 May 2005 through 27 May 2005

ER -