Country-of-origin and consumer evaluation of mobile handsets: a comparative study of Scotland and Thailand

E.E.B. Ibrahim, P. Sothornopabutr

Research output: Contribution to conferencePaper

Abstract

This paper examines the country-of-origin and consumer evaluation of mobile handsets.
Original languageEnglish
Publication statusPublished - 2005
EventEuropean Marketing Academy Conference - Milan, Italy
Duration: 24 May 200527 May 2005

Conference

ConferenceEuropean Marketing Academy Conference
CityMilan, Italy
Period24/05/0527/05/05

Keywords

  • consumer evaluation
  • mobile handsets
  • Scotland
  • Thailand

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