Country-of-origin and consumer evaluation of mobile handsets: a comparative study of Scotland and Thailand

E.E.B. Ibrahim, P. Sothornopabutr

Research output: Contribution to conferencePaper

Abstract

This paper examines the country-of-origin and consumer evaluation of mobile handsets.

Conference

ConferenceEuropean Marketing Academy Conference
CityMilan, Italy
Period24/05/0527/05/05

Fingerprint

Comparative study
Consumer evaluation
Scotland
Country of origin
Thailand

Keywords

  • consumer evaluation
  • mobile handsets
  • Scotland
  • Thailand

Cite this

Ibrahim, E. E. B., & Sothornopabutr, P. (2005). Country-of-origin and consumer evaluation of mobile handsets: a comparative study of Scotland and Thailand. Paper presented at European Marketing Academy Conference, Milan, Italy, .
Ibrahim, E.E.B. ; Sothornopabutr, P. / Country-of-origin and consumer evaluation of mobile handsets: a comparative study of Scotland and Thailand. Paper presented at European Marketing Academy Conference, Milan, Italy, .
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abstract = "This paper examines the country-of-origin and consumer evaluation of mobile handsets.",
keywords = "consumer evaluation, mobile handsets, Scotland, Thailand",
author = "E.E.B. Ibrahim and P. Sothornopabutr",
year = "2005",
language = "English",
note = "European Marketing Academy Conference ; Conference date: 24-05-2005 Through 27-05-2005",

}

Ibrahim, EEB & Sothornopabutr, P 2005, 'Country-of-origin and consumer evaluation of mobile handsets: a comparative study of Scotland and Thailand' Paper presented at European Marketing Academy Conference, Milan, Italy, 24/05/05 - 27/05/05, .

Country-of-origin and consumer evaluation of mobile handsets: a comparative study of Scotland and Thailand. / Ibrahim, E.E.B.; Sothornopabutr, P.

2005. Paper presented at European Marketing Academy Conference, Milan, Italy, .

Research output: Contribution to conferencePaper

TY - CONF

T1 - Country-of-origin and consumer evaluation of mobile handsets: a comparative study of Scotland and Thailand

AU - Ibrahim, E.E.B.

AU - Sothornopabutr, P.

PY - 2005

Y1 - 2005

N2 - This paper examines the country-of-origin and consumer evaluation of mobile handsets.

AB - This paper examines the country-of-origin and consumer evaluation of mobile handsets.

KW - consumer evaluation

KW - mobile handsets

KW - Scotland

KW - Thailand

M3 - Paper

ER -

Ibrahim EEB, Sothornopabutr P. Country-of-origin and consumer evaluation of mobile handsets: a comparative study of Scotland and Thailand. 2005. Paper presented at European Marketing Academy Conference, Milan, Italy, .