Corporate identity: there is more to it than meets the eye

John Balmer, Alan Wilson

Research output: Contribution to journalArticle

Abstract

This article looks at the surge of interest from marketing scholars and organizational behaviourists in two distinct but inextricably linked areas - corporate identity and organizational identity.
LanguageEnglish
Pages12-31
Number of pages20
JournalInternational Studies of Management and Organization
Volume28
Issue number3
Publication statusPublished - 1998

Fingerprint

Organizational identity
Marketing
Corporate identity

Keywords

  • corporate identity
  • OR
  • organizational identity
  • visual identity
  • marketing scholars
  • organizational behaviourists

Cite this

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author = "John Balmer and Alan Wilson",
note = "Anbar Citation of Excellence",
year = "1998",
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pages = "12--31",
journal = "International Studies of Management and Organization",
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Corporate identity : there is more to it than meets the eye. / Balmer, John; Wilson, Alan.

In: International Studies of Management and Organization , Vol. 28, No. 3, 1998, p. 12-31.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Corporate identity

T2 - International Studies of Management and Organization

AU - Balmer, John

AU - Wilson, Alan

N1 - Anbar Citation of Excellence

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AB - This article looks at the surge of interest from marketing scholars and organizational behaviourists in two distinct but inextricably linked areas - corporate identity and organizational identity.

KW - corporate identity

KW - OR

KW - organizational identity

KW - visual identity

KW - marketing scholars

KW - organizational behaviourists

UR - http://www.jstor.org/stable/40397412

M3 - Article

VL - 28

SP - 12

EP - 31

JO - International Studies of Management and Organization

JF - International Studies of Management and Organization

SN - 0020-8825

IS - 3

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