Corporate identity: there is more to it than meets the eye

John Balmer, Alan Wilson

Research output: Contribution to journalArticle

Abstract

This article looks at the surge of interest from marketing scholars and organizational behaviourists in two distinct but inextricably linked areas - corporate identity and organizational identity.
Original languageEnglish
Pages (from-to)12-31
Number of pages20
JournalInternational Studies of Management and Organization
Volume28
Issue number3
Publication statusPublished - 1998

Keywords

  • corporate identity
  • OR
  • organizational identity
  • visual identity
  • marketing scholars
  • organizational behaviourists

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