Corporate identity: there is more to it than meets the eye

John Balmer; Alan Wilson

Corporate identity: there is more to it than meets the eye

Marketing

Research output: Contribution to journal › Article › peer-review

Abstract

This article looks at the surge of interest from marketing scholars and organizational behaviourists in two distinct but inextricably linked areas - corporate identity and organizational identity.

Original language	English
Pages (from-to)	12-31
Number of pages	20
Journal	International Studies of Management and Organization
Volume	28
Issue number	3
Publication status	Published - 1998

Keywords

corporate identity
OR
organizational identity
visual identity
marketing scholars
organizational behaviourists

Cite this

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title = "Corporate identity: there is more to it than meets the eye",

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KW - marketing scholars

KW - organizational behaviourists

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M3 - Article

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JO - International Studies of Management and Organization

JF - International Studies of Management and Organization

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Corporate identity: there is more to it than meets the eye

Abstract

Keywords

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