Abstract
This article looks at the surge of interest from marketing scholars and organizational behaviourists in two distinct but inextricably linked areas - corporate identity and organizational identity.
Original language | English |
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Pages (from-to) | 12-31 |
Number of pages | 20 |
Journal | International Studies of Management and Organization |
Volume | 28 |
Issue number | 3 |
Publication status | Published - 1998 |
Keywords
- corporate identity
- OR
- organizational identity
- visual identity
- marketing scholars
- organizational behaviourists