TY - JOUR
T1 - Corporate culture, strategic orientation, and business performance: new approaches to modeling complex relationships
AU - Hynes, N.
PY - 2009/6
Y1 - 2009/6
N2 - This paper introduces the idea of using a complex biochemical model as an alternative method for modeling managerial constructs in order to incorporate change within organizations. To illustrate the potential of using this type of modelling, two well established managerial concepts (strategic orientation and corporate culture) are reviewed and the differences and similarities between the constructs discussed. Traditional simplistic models are presented and the limitations of these for dealing with change within and between organizations are discussed. A more complex model based on enzyme action is presented, and integrated with case study material which allows rich, complex and dynamic modeling including the incorporation of evolutionary and co-evolutionary change within organizations.
AB - This paper introduces the idea of using a complex biochemical model as an alternative method for modeling managerial constructs in order to incorporate change within organizations. To illustrate the potential of using this type of modelling, two well established managerial concepts (strategic orientation and corporate culture) are reviewed and the differences and similarities between the constructs discussed. Traditional simplistic models are presented and the limitations of these for dealing with change within and between organizations are discussed. A more complex model based on enzyme action is presented, and integrated with case study material which allows rich, complex and dynamic modeling including the incorporation of evolutionary and co-evolutionary change within organizations.
KW - corporate culture
KW - strategic orientation
KW - models
UR - http://dx.doi.org/10.1016/j.techfore.2008.08.014
U2 - 10.1016/j.techfore.2008.08.014
DO - 10.1016/j.techfore.2008.08.014
M3 - Article
SN - 0040-1625
VL - 76
SP - 644
EP - 651
JO - Technological Forecasting and Social Change
JF - Technological Forecasting and Social Change
IS - 5
ER -