Abstract
This paper unravels the types of relationships people have with their gardens. This is achieved through a review of previous literature on the topic, coupled with a theoretical contextualisation which utilises postmodern concepts, notably that of Jameson's 'nostalgic return' (1989). To illustrate the relevance of these concepts to an understanding of gardening the paper turns to a number of gardening 'texts' and 'spaces' to decipher the ways in which gardens are consumed within contemporary culture. It argues that representations of gardens cohere around two key motifs: the search for paradise and the imagined return to a long-forgotten past.
| Original language | English |
|---|---|
| Pages (from-to) | 327-331 |
| Number of pages | 4 |
| Journal | Advances in Consumer Research |
| Volume | 6 |
| Publication status | Published - 2003 |
Keywords
- market research
- consumers
- garening
- gardens
- postmodernism
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