Consuming bondieuserie: raising the profile of religious kitsch consumption

Leighanne Higgins, Kathleen Hamilton

Research output: Chapter in Book/Report/Conference proceedingConference contribution book

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Consumer research has described religious kitsch objects derogatively, perceiving them as secularizations of the Sacred. Findings from this ethnographic study into consuming Catholic pilgrimage to Lourdes contradict this derogative viewpoint. We draw on the concept of bonieuserie to demonstrate that religious kitsch objects can offer simultaneous symbolic and functional value.
Original languageEnglish
Title of host publicationAdvances in Consumer Research
Subtitle of host publicationProceedings
EditorsPage Moreau, Stefano Puntoni
Place of PublicationDuluth, MN
Number of pages2
Publication statusPublished - 15 Apr 2017

Publication series

NameAdvances in Cosumer Research
PublisherAssociation for Consumer Research
ISSN (Print)0098-9258


  • consumer research
  • pilgrimage
  • kitsch

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