Consumer research has described religious kitsch objects derogatively, perceiving them as secularizations of the Sacred. Findings from this ethnographic study into consuming Catholic pilgrimage to Lourdes contradict this derogative viewpoint. We draw on the concept of bonieuserie to demonstrate that religious kitsch objects can offer simultaneous symbolic and functional value.
|Title of host publication||Advances in Consumer Research|
|Subtitle of host publication||Proceedings|
|Editors||Page Moreau, Stefano Puntoni|
|Place of Publication||Duluth, MN|
|Number of pages||2|
|Publication status||Published - 15 Apr 2017|
|Name||Advances in Cosumer Research|
|Publisher||Association for Consumer Research|
- consumer research
Higgins, L., & Hamilton, K. (2017). Consuming bondieuserie: raising the profile of religious kitsch consumption. In P. Moreau, & S. Puntoni (Eds.), Advances in Consumer Research: Proceedings (pp. 474-475). (Advances in Cosumer Research; Vol. 44)..