Consumer vulnerability: introduction to the special issue

Susan Dunnett, Kathy Hamilton, Maria Piacentini

Research output: Contribution to journalArticle

5 Citations (Scopus)
37 Downloads (Pure)
Original languageEnglish
Pages (from-to)207-210
Number of pages4
JournalJournal of Marketing Management
Volume32
Issue number3-4
DOIs
Publication statusPublished - 12 Feb 2016

Keywords

  • marketing
  • consumer

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