Consumer vulnerability: introduction to the special issue

Susan Dunnett; Kathy Hamilton; Maria Piacentini

doi:10.1080/0267257X.2015.1121601

Consumer vulnerability: introduction to the special issue

Susan Dunnett^*, Kathy Hamilton, Maria Piacentini

^*Corresponding author for this work

Marketing

Research output: Contribution to journal › Article

20 Citations (Scopus)

150 Downloads (Pure)

Original language	English
Pages (from-to)	207-210
Number of pages	4
Journal	Journal of Marketing Management
Volume	32
Issue number	3-4
DOIs	https://doi.org/10.1080/0267257X.2015.1121601
Publication status	Published - 12 Feb 2016

Keywords

marketing
consumer

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10.1080/0267257X.2015.1121601

Dunnett-Hamilton-Piacentini-JMM2006-consumer-vulnerabilityAccepted author manuscript, 404 KB

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Consumer vulnerability: introduction to the special issue

Keywords

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