Consumer vulnerability: introduction to the special issue

Susan Dunnett, Kathy Hamilton, Maria Piacentini

Research output: Contribution to journalArticle

2 Citations (Scopus)
LanguageEnglish
Pages207-210
Number of pages4
JournalJournal of Marketing Management
Volume32
Issue number3-4
DOIs
Publication statusPublished - 12 Feb 2016

Keywords

  • marketing
  • consumer

Cite this

Dunnett, Susan ; Hamilton, Kathy ; Piacentini, Maria. / Consumer vulnerability : introduction to the special issue. In: Journal of Marketing Management . 2016 ; Vol. 32, No. 3-4. pp. 207-210.
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Consumer vulnerability : introduction to the special issue. / Dunnett, Susan; Hamilton, Kathy; Piacentini, Maria.

In: Journal of Marketing Management , Vol. 32, No. 3-4, 12.02.2016, p. 207-210.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Consumer vulnerability

T2 - Journal of Marketing Management

AU - Dunnett, Susan

AU - Hamilton, Kathy

AU - Piacentini, Maria

PY - 2016/2/12

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KW - consumer

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U2 - 10.1080/0267257X.2015.1121601

DO - 10.1080/0267257X.2015.1121601

M3 - Article

VL - 32

SP - 207

EP - 210

JO - Journal of Marketing Management

JF - Journal of Marketing Management

SN - 0267-257X

IS - 3-4

ER -