Consumer vulnerability: conditions, contexts and characteristics

Kathy Hamilton (Editor), Susan Dunnett (Editor), Maria Piacentini (Editor)

Research output: Book/ReportBook

Abstract

Consumer vulnerability is of growing importance as a research topic for those exploring wellbeing. This book provides space to critically engage with the conditions, contexts and characteristics of consumer vulnerability, which affect how people experience and respond to the marketplace and vice versa. Focussing on substantive, ethical, social and methodological issues, this book brings together key researchers in the field and practitioners who work with vulnerability on a daily basis. Organised into 4 sections, it considers consumer vulnerability and key life stages, health and wellbeing, poverty, and exclusion. Methodologically the chapters draw on qualitative research, employing a variety of methods from interview, to the use of poetry, film and other cultural artefacts.
Original languageEnglish
Number of pages232
Publication statusAccepted/In press - 2016

Publication series

NameRoutledge Studies in Critical Marketing
PublisherRoutledge

Keywords

  • consumer research
  • consumer vulnerability
  • wellbeing

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