Consumer response to international retailer market entry

Nicholas Alexander, Anne Marie Doherty, Jason Carpenter, Marguerite Moore

Research output: Contribution to conferencePaper

Abstract

This paper looks at the consumer response to international retailer market entry
Original languageEnglish
Publication statusPublished - 2008
Event15th International Conference on Recent Advances in Retailing and Services Science - Zagreb, Croatia
Duration: 1 Jan 20081 Jan 2008

Conference

Conference15th International Conference on Recent Advances in Retailing and Services Science
CountryCroatia
CityZagreb
Period1/01/081/01/08

Keywords

  • consumer response
  • market entry
  • international retailer

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  • Cite this

    Alexander, N., Doherty, A. M., Carpenter, J., & Moore, M. (2008). Consumer response to international retailer market entry. Paper presented at 15th International Conference on Recent Advances in Retailing and Services Science , Zagreb, Croatia.