Abstract
This paper reviews the international retailing literature, highlighting the need for specific knowledge regarding consumer receptiveness to incoming international retailers. A method is proposed to explore how consumers in the host market respond to incoming international retail firms.
The literature review indicates that the majority of the extant work investigates the process from the perspective of the internationalising retailer, while consumer receptiveness to the international retailer has not been fully considered.
This paper does not present an empirical study. The consumer perception of country of origin against CRI is presented as a means to suggest and guide future research in the area.
The paper makes a practical contribution by suggesting a method to explore how consumers in the host country receive incoming international retailers.
This paper is unique because previous research has provided limited knowledge of consumer receptiveness to international retailers.
| Language | English |
|---|---|
| Pages | 160-172 |
| Number of pages | 13 |
| Journal | International Journal of Retail and Distribution Management |
| Volume | 38 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - 2010 |
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Keywords
- consumer receptiveness
- international retail
- market entry
Cite this
}
Consumer receptiveness to international retail market entry. / Alexander, Nicholas; Doherty, Anne Marie; Carpenter, Jason; Moore, Marguerite .
In: International Journal of Retail and Distribution Management, Vol. 38, No. 3, 2010, p. 160-172.Research output: Contribution to journal › Article
TY - JOUR
T1 - Consumer receptiveness to international retail market entry
AU - Alexander, Nicholas
AU - Doherty, Anne Marie
AU - Carpenter, Jason
AU - Moore, Marguerite
PY - 2010
Y1 - 2010
N2 - The purpose of this paper is to provide a suggested framework for improving the understanding of consumer receptiveness to incoming international retailers. The consumer perception of country of origin against consumer receptiveness index (CRI) is proposed as a method to explore the receptiveness of consumers in the host market to incoming international retailers.This paper reviews the international retailing literature, highlighting the need for specific knowledge regarding consumer receptiveness to incoming international retailers. A method is proposed to explore how consumers in the host market respond to incoming international retail firms.The literature review indicates that the majority of the extant work investigates the process from the perspective of the internationalising retailer, while consumer receptiveness to the international retailer has not been fully considered.This paper does not present an empirical study. The consumer perception of country of origin against CRI is presented as a means to suggest and guide future research in the area.The paper makes a practical contribution by suggesting a method to explore how consumers in the host country receive incoming international retailers.This paper is unique because previous research has provided limited knowledge of consumer receptiveness to international retailers.
AB - The purpose of this paper is to provide a suggested framework for improving the understanding of consumer receptiveness to incoming international retailers. The consumer perception of country of origin against consumer receptiveness index (CRI) is proposed as a method to explore the receptiveness of consumers in the host market to incoming international retailers.This paper reviews the international retailing literature, highlighting the need for specific knowledge regarding consumer receptiveness to incoming international retailers. A method is proposed to explore how consumers in the host market respond to incoming international retail firms.The literature review indicates that the majority of the extant work investigates the process from the perspective of the internationalising retailer, while consumer receptiveness to the international retailer has not been fully considered.This paper does not present an empirical study. The consumer perception of country of origin against CRI is presented as a means to suggest and guide future research in the area.The paper makes a practical contribution by suggesting a method to explore how consumers in the host country receive incoming international retailers.This paper is unique because previous research has provided limited knowledge of consumer receptiveness to international retailers.
KW - consumer receptiveness
KW - international retail
KW - market entry
U2 - 10.1108/09590551011027104
DO - 10.1108/09590551011027104
M3 - Article
VL - 38
SP - 160
EP - 172
JO - International Journal of Retail and Distribution Management
T2 - International Journal of Retail and Distribution Management
JF - International Journal of Retail and Distribution Management
SN - 0959-0552
IS - 3
ER -