Consumer ethnocentrism in the German market

H. Evanschitzky, F. van Wangenheim, David Woisetschläger, M. Blut

Research output: Contribution to journalArticle

52 Citations (Scopus)

Abstract

International marketing researchers have long been concerned with determining whether consumers are predisposed towards a preference for domestic products, as opposed to foreign products. The purpose of this paper is to assess such a domestic-country bias (DCB) in the German market. Results indicate that domestic firms in Germany can well rely on a safeguarding effect when marketing their products. At the same time, managers from foreign countries cannot rely on consumer ethnocentrism as a reliable indicator of the inclination of consumers to downgrade their products.
LanguageEnglish
Pages7-32
Number of pages25
JournalInternational Marketing Review
Volume25
Issue number1
DOIs
Publication statusPublished - 2008

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Consumer ethnocentrism
International marketing
Managers
Marketing
Domestic firms
Germany

Keywords

  • consumer behaviour
  • ethnocentrism
  • Germany
  • marketing
  • international marketing

Cite this

Evanschitzky, H., van Wangenheim, F., Woisetschläger, D., & Blut, M. (2008). Consumer ethnocentrism in the German market. International Marketing Review, 25(1), 7-32. https://doi.org/10.1108/02651330810851863
Evanschitzky, H. ; van Wangenheim, F. ; Woisetschläger, David ; Blut, M. / Consumer ethnocentrism in the German market. In: International Marketing Review. 2008 ; Vol. 25, No. 1. pp. 7-32.
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Evanschitzky, H, van Wangenheim, F, Woisetschläger, D & Blut, M 2008, 'Consumer ethnocentrism in the German market' International Marketing Review, vol. 25, no. 1, pp. 7-32. https://doi.org/10.1108/02651330810851863

Consumer ethnocentrism in the German market. / Evanschitzky, H.; van Wangenheim, F.; Woisetschläger, David; Blut, M.

In: International Marketing Review, Vol. 25, No. 1, 2008, p. 7-32.

Research output: Contribution to journalArticle

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AU - Woisetschläger, David

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KW - ethnocentrism

KW - Germany

KW - marketing

KW - international marketing

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Evanschitzky H, van Wangenheim F, Woisetschläger D, Blut M. Consumer ethnocentrism in the German market. International Marketing Review. 2008;25(1):7-32. https://doi.org/10.1108/02651330810851863