Consumer demographics, ethnocentrism, cultural values and acculturation to the global consumer culture

Jason Carpenter, Marguerite Moore, Nicholas Alexander, Anne Marie Doherty

Research output: Contribution to conferencePaper

Abstract

This paper looks at consumer demographics, ethnocentrism, cultural values and acculturation to the global consumer culture

Conference

ConferenceAmerican Marketing Association/American Collegiate Retailing Association Triennial Conference, Seattle, US
CountryUnited States
CitySeattle
Period1/04/12 → …

Fingerprint

Cultural values
Consumer culture
Ethnocentrism
Acculturation
Demographics

Keywords

  • consumer demographics
  • ethnocentrism
  • global
  • consumer culture
  • cultural values
  • acculturation

Cite this

Carpenter, J., Moore, M., Alexander, N., & Doherty, A. M. (2012). Consumer demographics, ethnocentrism, cultural values and acculturation to the global consumer culture. Paper presented at American Marketing Association/American Collegiate Retailing Association Triennial Conference, Seattle, US, Seattle, United States.
Carpenter, Jason ; Moore, Marguerite ; Alexander, Nicholas ; Doherty, Anne Marie. / Consumer demographics, ethnocentrism, cultural values and acculturation to the global consumer culture. Paper presented at American Marketing Association/American Collegiate Retailing Association Triennial Conference, Seattle, US, Seattle, United States.
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author = "Jason Carpenter and Marguerite Moore and Nicholas Alexander and Doherty, {Anne Marie}",
year = "2012",
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note = "American Marketing Association/American Collegiate Retailing Association Triennial Conference, Seattle, US ; Conference date: 01-04-2012",

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Carpenter, J, Moore, M, Alexander, N & Doherty, AM 2012, 'Consumer demographics, ethnocentrism, cultural values and acculturation to the global consumer culture' Paper presented at American Marketing Association/American Collegiate Retailing Association Triennial Conference, Seattle, US, Seattle, United States, 1/04/12, .

Consumer demographics, ethnocentrism, cultural values and acculturation to the global consumer culture. / Carpenter, Jason; Moore, Marguerite ; Alexander, Nicholas; Doherty, Anne Marie.

2012. Paper presented at American Marketing Association/American Collegiate Retailing Association Triennial Conference, Seattle, US, Seattle, United States.

Research output: Contribution to conferencePaper

TY - CONF

T1 - Consumer demographics, ethnocentrism, cultural values and acculturation to the global consumer culture

AU - Carpenter, Jason

AU - Moore, Marguerite

AU - Alexander, Nicholas

AU - Doherty, Anne Marie

PY - 2012/4

Y1 - 2012/4

N2 - This paper looks at consumer demographics, ethnocentrism, cultural values and acculturation to the global consumer culture

AB - This paper looks at consumer demographics, ethnocentrism, cultural values and acculturation to the global consumer culture

KW - consumer demographics

KW - ethnocentrism

KW - global

KW - consumer culture

KW - cultural values

KW - acculturation

M3 - Paper

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Carpenter J, Moore M, Alexander N, Doherty AM. Consumer demographics, ethnocentrism, cultural values and acculturation to the global consumer culture. 2012. Paper presented at American Marketing Association/American Collegiate Retailing Association Triennial Conference, Seattle, US, Seattle, United States.