Consumer demographics, ethnocentrism, cultural values and acculturation to the global consumer culture

Jason Carpenter; Marguerite  Moore; Nicholas Alexander; Anne Marie Doherty

Consumer demographics, ethnocentrism, cultural values and acculturation to the global consumer culture

Jason Carpenter, Marguerite Moore, Nicholas Alexander, Anne Marie Doherty

Marketing

Research output: Contribution to conference › Paper

Abstract

This paper looks at consumer demographics, ethnocentrism, cultural values and acculturation to the global consumer culture

Original language	English
Publication status	Published - Apr 2012
Event	American Marketing Association/American Collegiate Retailing Association Triennial Conference, Seattle, US - Seattle, United States Duration: 1 Apr 2012 → …

Conference

Conference	American Marketing Association/American Collegiate Retailing Association Triennial Conference, Seattle, US
Country/Territory	United States
City	Seattle
Period	1/04/12 → …

Keywords

consumer demographics
ethnocentrism
global
consumer culture
cultural values
acculturation

Cite this

@conference{42ee46584fad423eb42abaf4a54a76f7,

title = "Consumer demographics, ethnocentrism, cultural values and acculturation to the global consumer culture",

abstract = "This paper looks at consumer demographics, ethnocentrism, cultural values and acculturation to the global consumer culture",

keywords = "consumer demographics, ethnocentrism, global , consumer culture, cultural values, acculturation",

author = "Jason Carpenter and Marguerite Moore and Nicholas Alexander and Doherty, {Anne Marie}",

year = "2012",

month = apr,

language = "English",

note = "American Marketing Association/American Collegiate Retailing Association Triennial Conference, Seattle, US ; Conference date: 01-04-2012",

}

Consumer demographics, ethnocentrism, cultural values and acculturation to the global consumer culture. / Carpenter, Jason; Moore, Marguerite ; Alexander, Nicholas et al.
2012. Paper presented at American Marketing Association/American Collegiate Retailing Association Triennial Conference, Seattle, US, Seattle, United States.

Research output: Contribution to conference › Paper

TY - CONF

T1 - Consumer demographics, ethnocentrism, cultural values and acculturation to the global consumer culture

AU - Carpenter, Jason

AU - Moore, Marguerite

AU - Alexander, Nicholas

AU - Doherty, Anne Marie

PY - 2012/4

Y1 - 2012/4

N2 - This paper looks at consumer demographics, ethnocentrism, cultural values and acculturation to the global consumer culture

AB - This paper looks at consumer demographics, ethnocentrism, cultural values and acculturation to the global consumer culture

KW - consumer demographics

KW - ethnocentrism

KW - global

KW - consumer culture

KW - cultural values

KW - acculturation

M3 - Paper

T2 - American Marketing Association/American Collegiate Retailing Association Triennial Conference, Seattle, US

Y2 - 1 April 2012

ER -

Consumer demographics, ethnocentrism, cultural values and acculturation to the global consumer culture

Abstract

Conference

Keywords

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Cite this