Consumer demographics, ethnocentrism, cultural values and acculturation to the global consumer culture

Jason Carpenter, Marguerite Moore, Nicholas Alexander, Anne Marie Doherty

Research output: Contribution to conferencePaper

Abstract

This paper looks at consumer demographics, ethnocentrism, cultural values and acculturation to the global consumer culture
Original languageEnglish
Publication statusPublished - Apr 2012
EventAmerican Marketing Association/American Collegiate Retailing Association Triennial Conference, Seattle, US - Seattle, United States
Duration: 1 Apr 2012 → …

Conference

ConferenceAmerican Marketing Association/American Collegiate Retailing Association Triennial Conference, Seattle, US
CountryUnited States
CitySeattle
Period1/04/12 → …

Keywords

  • consumer demographics
  • ethnocentrism
  • global
  • consumer culture
  • cultural values
  • acculturation

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