Confronting digital disruption: how organizational dynamics shape response strategies in incumbent firms

Research output: Contribution to conferencePaper

Abstract

Despite growing recognition for the pervasive impact of digital technologies in driving disruption, surprisingly little theoretical guidance or empirical evidence exists for how digital technologies impact organizational processes of the incumbent firms and how and why do the ensuing organizational dynamics shape the incumbent’s strategic responses to the threat of disruption? Our paper addresses this question by combining a ‘processual’ approach with a ‘performative’ perspective to investigate the digital disruption process confronting incumbents firms. Our research with participants from two firms operating in two different industries allowed us to capture the digital disruption experienced by these incumbents while also examining how and why they are responding to the lurking threat of digital disruption. Our analysis unearthed three distinct organizational dynamics which we have called Dynamics of the Pioneer-Settler Dilemma, Dynamics of Technology Affordances and Dynamics of the Red Queen Effect that shape an incumbent’s response to digital disruption. We expand and elaborate on these dynamics which were seen to influence the entwinement of the digital disruption process with the incumbent’s organizational processes. By identifying the dynamic processes through which digital technologies trigger disruption within incumbents and by illuminating how and why these processes shape the incumbent’s strategic response, our study offers theoretical and practical guidance for managing digital disruption.

Conference

Conference35th European Group of Organization Studies Colloquium
Abbreviated title35th EGOS Colloquium
CountryUnited Kingdom
CityEdinburgh
Period3/07/196/07/19

Fingerprint

Industry

Keywords

  • digital disruption
  • pioneer-settler dilemma
  • technology affordances
  • red queen effect
  • process research

Cite this

Nair, A., & Sminia, H. (2019). Confronting digital disruption: how organizational dynamics shape response strategies in incumbent firms. Paper presented at 35th European Group of Organization Studies Colloquium, Edinburgh, United Kingdom.
Nair, Anup ; Sminia, Harry. / Confronting digital disruption : how organizational dynamics shape response strategies in incumbent firms. Paper presented at 35th European Group of Organization Studies Colloquium, Edinburgh, United Kingdom.16 p.
@conference{860aa7e43c2843219b3fa01e1e37e993,
title = "Confronting digital disruption: how organizational dynamics shape response strategies in incumbent firms",
abstract = "Despite growing recognition for the pervasive impact of digital technologies in driving disruption, surprisingly little theoretical guidance or empirical evidence exists for how digital technologies impact organizational processes of the incumbent firms and how and why do the ensuing organizational dynamics shape the incumbent’s strategic responses to the threat of disruption? Our paper addresses this question by combining a ‘processual’ approach with a ‘performative’ perspective to investigate the digital disruption process confronting incumbents firms. Our research with participants from two firms operating in two different industries allowed us to capture the digital disruption experienced by these incumbents while also examining how and why they are responding to the lurking threat of digital disruption. Our analysis unearthed three distinct organizational dynamics which we have called Dynamics of the Pioneer-Settler Dilemma, Dynamics of Technology Affordances and Dynamics of the Red Queen Effect that shape an incumbent’s response to digital disruption. We expand and elaborate on these dynamics which were seen to influence the entwinement of the digital disruption process with the incumbent’s organizational processes. By identifying the dynamic processes through which digital technologies trigger disruption within incumbents and by illuminating how and why these processes shape the incumbent’s strategic response, our study offers theoretical and practical guidance for managing digital disruption.",
keywords = "digital disruption, pioneer-settler dilemma, technology affordances, red queen effect, process research",
author = "Anup Nair and Harry Sminia",
year = "2019",
month = "7",
day = "4",
language = "English",
note = "35th European Group of Organization Studies Colloquium : Enlightening the Future: The Challenge for Organizations, 35th EGOS Colloquium ; Conference date: 03-07-2019 Through 06-07-2019",

}

Nair, A & Sminia, H 2019, 'Confronting digital disruption: how organizational dynamics shape response strategies in incumbent firms' Paper presented at 35th European Group of Organization Studies Colloquium, Edinburgh, United Kingdom, 3/07/19 - 6/07/19, .

Confronting digital disruption : how organizational dynamics shape response strategies in incumbent firms. / Nair, Anup; Sminia, Harry.

2019. Paper presented at 35th European Group of Organization Studies Colloquium, Edinburgh, United Kingdom.

Research output: Contribution to conferencePaper

TY - CONF

T1 - Confronting digital disruption

T2 - how organizational dynamics shape response strategies in incumbent firms

AU - Nair, Anup

AU - Sminia, Harry

PY - 2019/7/4

Y1 - 2019/7/4

N2 - Despite growing recognition for the pervasive impact of digital technologies in driving disruption, surprisingly little theoretical guidance or empirical evidence exists for how digital technologies impact organizational processes of the incumbent firms and how and why do the ensuing organizational dynamics shape the incumbent’s strategic responses to the threat of disruption? Our paper addresses this question by combining a ‘processual’ approach with a ‘performative’ perspective to investigate the digital disruption process confronting incumbents firms. Our research with participants from two firms operating in two different industries allowed us to capture the digital disruption experienced by these incumbents while also examining how and why they are responding to the lurking threat of digital disruption. Our analysis unearthed three distinct organizational dynamics which we have called Dynamics of the Pioneer-Settler Dilemma, Dynamics of Technology Affordances and Dynamics of the Red Queen Effect that shape an incumbent’s response to digital disruption. We expand and elaborate on these dynamics which were seen to influence the entwinement of the digital disruption process with the incumbent’s organizational processes. By identifying the dynamic processes through which digital technologies trigger disruption within incumbents and by illuminating how and why these processes shape the incumbent’s strategic response, our study offers theoretical and practical guidance for managing digital disruption.

AB - Despite growing recognition for the pervasive impact of digital technologies in driving disruption, surprisingly little theoretical guidance or empirical evidence exists for how digital technologies impact organizational processes of the incumbent firms and how and why do the ensuing organizational dynamics shape the incumbent’s strategic responses to the threat of disruption? Our paper addresses this question by combining a ‘processual’ approach with a ‘performative’ perspective to investigate the digital disruption process confronting incumbents firms. Our research with participants from two firms operating in two different industries allowed us to capture the digital disruption experienced by these incumbents while also examining how and why they are responding to the lurking threat of digital disruption. Our analysis unearthed three distinct organizational dynamics which we have called Dynamics of the Pioneer-Settler Dilemma, Dynamics of Technology Affordances and Dynamics of the Red Queen Effect that shape an incumbent’s response to digital disruption. We expand and elaborate on these dynamics which were seen to influence the entwinement of the digital disruption process with the incumbent’s organizational processes. By identifying the dynamic processes through which digital technologies trigger disruption within incumbents and by illuminating how and why these processes shape the incumbent’s strategic response, our study offers theoretical and practical guidance for managing digital disruption.

KW - digital disruption

KW - pioneer-settler dilemma

KW - technology affordances

KW - red queen effect

KW - process research

UR - https://www.egosnet.org/2019_edinburgh/colloquium

M3 - Paper

ER -

Nair A, Sminia H. Confronting digital disruption: how organizational dynamics shape response strategies in incumbent firms. 2019. Paper presented at 35th European Group of Organization Studies Colloquium, Edinburgh, United Kingdom.