Abstract
This paper draws upon relevant empirical evidence to suggest the greater effectiveness of the drop and collect survey (DCS) method in enhancing response rates among sub-Saharan African (SSA) organisations. It proposes these improved response rates to be more likely among smaller organisations, and in situations where direct, face-to-face contact can be achieved with key informants, by appropriately trained/experienced field staff. The implications of these findings for improving the overall flow and validity of research information in SSA and beyond are discussed.
Original language | English |
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Pages (from-to) | 375-373 |
Number of pages | 2 |
Journal | International Journal of Market Research |
Volume | 46 |
Issue number | 3 |
Publication status | Published - 2004 |
Keywords
- survey methods
- research
- developing countries
- market research