This paper draws upon relevant empirical evidence to suggest the greater effectiveness of the drop and collect survey (DCS) method in enhancing response rates among sub-Saharan African (SSA) organisations. It proposes these improved response rates to be more likely among smaller organisations, and in situations where direct, face-to-face contact can be achieved with key informants, by appropriately trained/experienced field staff. The implications of these findings for improving the overall flow and validity of research information in SSA and beyond are discussed.
|Number of pages||2|
|Journal||International Journal of Market Research|
|Publication status||Published - 2004|
- survey methods
- developing countries
- market research