Conducting survey research among organisational populations in developing countries: can the drop and collect technique make a difference?

K.I.N. Ibeh, J.U. Brock

Research output: Contribution to journalArticle

10 Citations (Scopus)

Abstract

This paper draws upon relevant empirical evidence to suggest the greater effectiveness of the drop and collect survey (DCS) method in enhancing response rates among sub-Saharan African (SSA) organisations. It proposes these improved response rates to be more likely among smaller organisations, and in situations where direct, face-to-face contact can be achieved with key informants, by appropriately trained/experienced field staff. The implications of these findings for improving the overall flow and validity of research information in SSA and beyond are discussed.
Original languageEnglish
Pages (from-to)375-373
Number of pages2
JournalInternational Journal of Market Research
Volume46
Issue number3
Publication statusPublished - 2004

Keywords

  • survey methods
  • research
  • developing countries
  • market research

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