Conducting survey research among organisational populations in developing countries: can the drop and collect technique make a difference?

K.I.N. Ibeh, J.U. Brock

Research output: Contribution to journalArticlepeer-review

13 Citations (Scopus)


This paper draws upon relevant empirical evidence to suggest the greater effectiveness of the drop and collect survey (DCS) method in enhancing response rates among sub-Saharan African (SSA) organisations. It proposes these improved response rates to be more likely among smaller organisations, and in situations where direct, face-to-face contact can be achieved with key informants, by appropriately trained/experienced field staff. The implications of these findings for improving the overall flow and validity of research information in SSA and beyond are discussed.
Original languageEnglish
Pages (from-to)375-373
Number of pages2
JournalInternational Journal of Market Research
Issue number3
Publication statusPublished - 2004


  • survey methods
  • research
  • developing countries
  • market research

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