Concerning marketing critterati: beyond nuance, estrangement and elitism

D. Brownlie, P.A. Hewer, M. Saren (Editor), P. MacLaran (Editor), C. Goulding (Editor), R. Elliot (Editor), A. Shankar (Editor), M. Caterall (Editor)

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial perspective without reflecting on the wider societal implications of the effects of marketing activities. In response this important new book is the first text designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing. Uniquely it provides: The latest knowledge based on a series of major seminars in the field The insights of a leading team of international contributors with an interdisciplinary perspective . A clear map of the domain of critical marketing A rigorous analysis of the implications for future thinking and research. For faculty and upper level students and practitioners in Marketing, and those in the related areas of cultural studies and media Critical Marketing will be a major addition to the literature and the development of the subject.
LanguageEnglish
Title of host publicationCritical Marketing: Defining the Field
Place of PublicationUnited Kingdom
Pages44-68
Number of pages24
Publication statusPublished - May 2007

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Marketing
Critical marketing
Marketing activities
Knowledge-based
Cultural studies
Marketing theory

Keywords

  • marketing
  • contemporary
  • methodological

Cite this

Brownlie, D., Hewer, P. A., Saren, M. (Ed.), MacLaran, P. (Ed.), Goulding, C. (Ed.), Elliot, R. (Ed.), ... Caterall, M. (Ed.) (2007). Concerning marketing critterati: beyond nuance, estrangement and elitism. In Critical Marketing: Defining the Field (pp. 44-68). United Kingdom.
Brownlie, D. ; Hewer, P.A. ; Saren, M. (Editor) ; MacLaran, P. (Editor) ; Goulding, C. (Editor) ; Elliot, R. (Editor) ; Shankar, A. (Editor) ; Caterall, M. (Editor). / Concerning marketing critterati: beyond nuance, estrangement and elitism. Critical Marketing: Defining the Field. United Kingdom, 2007. pp. 44-68
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Brownlie, D, Hewer, PA, Saren, M (ed.), MacLaran, P (ed.), Goulding, C (ed.), Elliot, R (ed.), Shankar, A (ed.) & Caterall, M (ed.) 2007, Concerning marketing critterati: beyond nuance, estrangement and elitism. in Critical Marketing: Defining the Field. United Kingdom, pp. 44-68.

Concerning marketing critterati: beyond nuance, estrangement and elitism. / Brownlie, D.; Hewer, P.A.; Saren, M. (Editor); MacLaran, P. (Editor); Goulding, C. (Editor); Elliot, R. (Editor); Shankar, A. (Editor); Caterall, M. (Editor).

Critical Marketing: Defining the Field. United Kingdom, 2007. p. 44-68.

Research output: Chapter in Book/Report/Conference proceedingChapter

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Brownlie D, Hewer PA, Saren M, (ed.), MacLaran P, (ed.), Goulding C, (ed.), Elliot R, (ed.) et al. Concerning marketing critterati: beyond nuance, estrangement and elitism. In Critical Marketing: Defining the Field. United Kingdom. 2007. p. 44-68