Conceptualising the impact of online shopping environment cues on information search behaviour during the online shopping experience

C. Demangeot, A.J. Broderick

Research output: Contribution to conferencePaper

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Abstract

The aims of our research are to conceptualise the online environmental attributes influencing consumer behaviour in online shopping environments; to consider the differential impact of cues and conceptualise key experiential responses potentially mediating their relationship with commitment to a website; to investigate the strength of the relationships between environmental cues, experiential responses and consumer outcomes in terms of perceived value and behavioural intention.
Original languageEnglish
Number of pages9
Publication statusPublished - Jan 2004

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