Conceptualising the impact of online shopping environment cues on information search behaviour during the online shopping experience

C. Demangeot; A.J. Broderick

Conceptualising the impact of online shopping environment cues on information search behaviour during the online shopping experience

C. Demangeot, A.J. Broderick

Marketing

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Abstract

The aims of our research are to conceptualise the online environmental attributes influencing consumer behaviour in online shopping environments; to consider the differential impact of cues and conceptualise key experiential responses potentially mediating their relationship with commitment to a website; to investigate the strength of the relationships between environmental cues, experiential responses and consumer outcomes in terms of perceived value and behavioural intention.

Original language	English
Number of pages	9
Publication status	Published - Jan 2004

UN SDGs

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title = "Conceptualising the impact of online shopping environment cues on information search behaviour during the online shopping experience",

abstract = "The aims of our research are to conceptualise the online environmental attributes influencing consumer behaviour in online shopping environments; to consider the differential impact of cues and conceptualise key experiential responses potentially mediating their relationship with commitment to a website; to investigate the strength of the relationships between environmental cues, experiential responses and consumer outcomes in terms of perceived value and behavioural intention. ",

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M3 - Paper

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Conceptualising the impact of online shopping environment cues on information search behaviour during the online shopping experience

Abstract

UN SDGs

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