Conceptualisation and empirical validation of key account management orientation

Nektarios Tzempelikos, Spiros Gounaris

Research output: Contribution to conference › Proceeding › peer-review

Original language	English
Publication status	Published - 2012
Event	European Marketing Academy (EMAC), 41st Annual Conference - Lisbon, Portugal Duration: 22 May 2012 → …

Conference	European Marketing Academy (EMAC), 41st Annual Conference
Country/Territory	Portugal
City	Lisbon
Period	22/05/12 → …

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