Conceptualisation and empirical validation of key account management orientation

Nektarios Tzempelikos, Spiros Gounaris

Research output: Contribution to conferenceProceeding

Original languageEnglish
Publication statusPublished - 2012
EventEuropean Marketing Academy (EMAC), 41st Annual Conference - Lisbon, Portugal
Duration: 22 May 2012 → …

Conference

ConferenceEuropean Marketing Academy (EMAC), 41st Annual Conference
CountryPortugal
CityLisbon
Period22/05/12 → …

Cite this

Tzempelikos, N., & Gounaris, S. (2012). Conceptualisation and empirical validation of key account management orientation. European Marketing Academy (EMAC), 41st Annual Conference, Lisbon, Portugal.