Conceptualisation and empirical validation of key account management orientation

Original language	English
Publication status	Published - 2012
Event	European Marketing Academy (EMAC), 41st Annual Conference - Lisbon, Portugal Duration: 22 May 2012 → …

Conference

Conference	European Marketing Academy (EMAC), 41st Annual Conference
Country/Territory	Portugal
City	Lisbon
Period	22/05/12 → …

Other files and links

• http://www.emac2012.org/r/home

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Tzempelikos, N., & Gounaris, S. (2012). Conceptualisation and empirical validation of key account management orientation. European Marketing Academy (EMAC), 41st Annual Conference, Lisbon, Portugal.

Tzempelikos, Nektarios ; Gounaris, Spiros. / Conceptualisation and empirical validation of key account management orientation. European Marketing Academy (EMAC), 41st Annual Conference, Lisbon, Portugal.

@conference{91d3e5662d5145c592c6ef9f430ebac4,

title = "Conceptualisation and empirical validation of key account management orientation",

author = "Nektarios Tzempelikos and Spiros Gounaris",

year = "2012",

language = "English",

note = "European Marketing Academy (EMAC), 41st Annual Conference ; Conference date: 22-05-2012",

}

Tzempelikos, N & Gounaris, S 2012, 'Conceptualisation and empirical validation of key account management orientation', European Marketing Academy (EMAC), 41st Annual Conference, Lisbon, Portugal, 22/05/12.

Conceptualisation and empirical validation of key account management orientation. / Tzempelikos, Nektarios; Gounaris, Spiros.
2012. European Marketing Academy (EMAC), 41st Annual Conference, Lisbon, Portugal.

Research output: Contribution to conference › Proceeding › peer-review

TY - CONF

T1 - Conceptualisation and empirical validation of key account management orientation

AU - Tzempelikos, Nektarios

AU - Gounaris, Spiros

PY - 2012

Y1 - 2012

UR - http://www.emac2012.org/r/home

M3 - Proceeding

T2 - European Marketing Academy (EMAC), 41st Annual Conference

Y2 - 22 May 2012

ER -

Tzempelikos N, Gounaris S. Conceptualisation and empirical validation of key account management orientation. 2012. European Marketing Academy (EMAC), 41st Annual Conference, Lisbon, Portugal.