Conceptualisation and empirical validation of key account management orientation

Nektarios Tzempelikos, Spiros Gounaris

Research output: Contribution to conferenceProceeding

Conference

ConferenceEuropean Marketing Academy (EMAC), 41st Annual Conference
CountryPortugal
CityLisbon
Period22/05/12 → …

Cite this

Tzempelikos, N., & Gounaris, S. (2012). Conceptualisation and empirical validation of key account management orientation. European Marketing Academy (EMAC), 41st Annual Conference, Lisbon, Portugal.
Tzempelikos, Nektarios ; Gounaris, Spiros. / Conceptualisation and empirical validation of key account management orientation. European Marketing Academy (EMAC), 41st Annual Conference, Lisbon, Portugal.
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year = "2012",
language = "English",
note = "European Marketing Academy (EMAC), 41st Annual Conference ; Conference date: 22-05-2012",

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Tzempelikos, N & Gounaris, S 2012, 'Conceptualisation and empirical validation of key account management orientation' European Marketing Academy (EMAC), 41st Annual Conference, Lisbon, Portugal, 22/05/12, .

Conceptualisation and empirical validation of key account management orientation. / Tzempelikos, Nektarios; Gounaris, Spiros.

2012. European Marketing Academy (EMAC), 41st Annual Conference, Lisbon, Portugal.

Research output: Contribution to conferenceProceeding

TY - CONF

T1 - Conceptualisation and empirical validation of key account management orientation

AU - Tzempelikos, Nektarios

AU - Gounaris, Spiros

PY - 2012

Y1 - 2012

UR - http://www.emac2012.org/r/home

M3 - Proceeding

ER -

Tzempelikos N, Gounaris S. Conceptualisation and empirical validation of key account management orientation. 2012. European Marketing Academy (EMAC), 41st Annual Conference, Lisbon, Portugal.