Competitive strategy in the market for microcomputers: strategy and performance of the dominant firm

Robert Van Der Meer, Mairi Gudim

Research output: Chapter in Book/Report/Conference proceedingChapter

LanguageEnglish
Title of host publicationManaging Organizations in 1992
Subtitle of host publicationStrategic Responses
EditorsPeter Barrar, Cary L. Cooper
Place of PublicationLondon
Pages40-64
Number of pages25
Publication statusPublished - 1992

Keywords

  • computers
  • outpacing strategy
  • IBM
  • dominant firms

Cite this

Van Der Meer, R., & Gudim, M. (1992). Competitive strategy in the market for microcomputers: strategy and performance of the dominant firm. In P. Barrar, & C. L. Cooper (Eds.), Managing Organizations in 1992 : Strategic Responses (pp. 40-64). London.
Van Der Meer, Robert ; Gudim, Mairi. / Competitive strategy in the market for microcomputers : strategy and performance of the dominant firm. Managing Organizations in 1992 : Strategic Responses. editor / Peter Barrar ; Cary L. Cooper. London, 1992. pp. 40-64
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Van Der Meer, R & Gudim, M 1992, Competitive strategy in the market for microcomputers: strategy and performance of the dominant firm. in P Barrar & CL Cooper (eds), Managing Organizations in 1992 : Strategic Responses. London, pp. 40-64.

Competitive strategy in the market for microcomputers : strategy and performance of the dominant firm. / Van Der Meer, Robert; Gudim, Mairi.

Managing Organizations in 1992 : Strategic Responses. ed. / Peter Barrar; Cary L. Cooper. London, 1992. p. 40-64.

Research output: Chapter in Book/Report/Conference proceedingChapter

TY - CHAP

T1 - Competitive strategy in the market for microcomputers

T2 - strategy and performance of the dominant firm

AU - Van Der Meer, Robert

AU - Gudim, Mairi

PY - 1992

Y1 - 1992

KW - computers

KW - outpacing strategy

KW - IBM

KW - dominant firms

M3 - Chapter

SN - 041506662X

SP - 40

EP - 64

BT - Managing Organizations in 1992

A2 - Barrar, Peter

A2 - Cooper, Cary L.

CY - London

ER -

Van Der Meer R, Gudim M. Competitive strategy in the market for microcomputers: strategy and performance of the dominant firm. In Barrar P, Cooper CL, editors, Managing Organizations in 1992 : Strategic Responses. London. 1992. p. 40-64