Competitive strategy in the market for microcomputers: strategy and performance of the dominant firm

Robert Van Der Meer, Mairi Gudim

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationManaging Organizations in 1992
Subtitle of host publicationStrategic Responses
EditorsPeter Barrar, Cary L. Cooper
Place of PublicationLondon
Pages40-64
Number of pages25
Publication statusPublished - 1992

Keywords

  • computers
  • outpacing strategy
  • IBM
  • dominant firms

Cite this

Van Der Meer, R., & Gudim, M. (1992). Competitive strategy in the market for microcomputers: strategy and performance of the dominant firm. In P. Barrar, & C. L. Cooper (Eds.), Managing Organizations in 1992 : Strategic Responses (pp. 40-64). London.