|Publication status||Published - 1992|
|Event||21 Annual EMAC Conference - Aarhus, Denmark|
Duration: 26 May 1992 → …
|Conference||21 Annual EMAC Conference|
|Period||26/05/92 → …|
- company performance
- marketing orientation
Company performance. Does marketing orientation matter? / Avlonitis, George; Gounaris, Spiros.1992. Paper presented at 21 Annual EMAC Conference, Aarhus, Denmark.
Research output: Contribution to conference › Paper
TY - CONF
T1 - Company performance. Does marketing orientation matter?
AU - Avlonitis, George
AU - Gounaris, Spiros
PY - 1992
Y1 - 1992
N2 - This paper looks at company performance and asks does marketing orientation matter?
AB - This paper looks at company performance and asks does marketing orientation matter?
KW - company performance
KW - marketing orientation
UR - http://www.emac-online.org/r/default.asp?iId=IHGMD
M3 - Paper