Company performance. Does marketing orientation matter?

George Avlonitis, Spiros Gounaris

Research output: Contribution to conferencePaper

Abstract

This paper looks at company performance and asks does marketing orientation matter?
Original languageEnglish
Publication statusPublished - 1992
Event21 Annual EMAC Conference - Aarhus, Denmark
Duration: 26 May 1992 → …

Conference

Conference21 Annual EMAC Conference
CountryDenmark
CityAarhus
Period26/05/92 → …

Keywords

  • company performance
  • marketing orientation

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