Company performance. Does marketing orientation matter?

George Avlonitis, Spiros Gounaris

Research output: Contribution to conferencePaper

Abstract

This paper looks at company performance and asks does marketing orientation matter?
Original languageEnglish
Publication statusPublished - 1992
Event21 Annual EMAC Conference - Aarhus, Denmark
Duration: 26 May 1992 → …

Conference

Conference21 Annual EMAC Conference
CountryDenmark
CityAarhus
Period26/05/92 → …

Fingerprint

Marketing orientation
Company performance

Keywords

  • company performance
  • marketing orientation

Cite this

Avlonitis, G., & Gounaris, S. (1992). Company performance. Does marketing orientation matter?. Paper presented at 21 Annual EMAC Conference, Aarhus, Denmark.
Avlonitis, George ; Gounaris, Spiros. / Company performance. Does marketing orientation matter?. Paper presented at 21 Annual EMAC Conference, Aarhus, Denmark.
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abstract = "This paper looks at company performance and asks does marketing orientation matter?",
keywords = "company performance, marketing orientation",
author = "George Avlonitis and Spiros Gounaris",
year = "1992",
language = "English",
note = "21 Annual EMAC Conference ; Conference date: 26-05-1992",

}

Avlonitis, G & Gounaris, S 1992, 'Company performance. Does marketing orientation matter?', Paper presented at 21 Annual EMAC Conference, Aarhus, Denmark, 26/05/92.

Company performance. Does marketing orientation matter? / Avlonitis, George; Gounaris, Spiros.

1992. Paper presented at 21 Annual EMAC Conference, Aarhus, Denmark.

Research output: Contribution to conferencePaper

TY - CONF

T1 - Company performance. Does marketing orientation matter?

AU - Avlonitis, George

AU - Gounaris, Spiros

PY - 1992

Y1 - 1992

N2 - This paper looks at company performance and asks does marketing orientation matter?

AB - This paper looks at company performance and asks does marketing orientation matter?

KW - company performance

KW - marketing orientation

UR - http://www.emac-online.org/r/default.asp?iId=IHGMD

M3 - Paper

ER -

Avlonitis G, Gounaris S. Company performance. Does marketing orientation matter?. 1992. Paper presented at 21 Annual EMAC Conference, Aarhus, Denmark.