Company performance. Does marketing orientation matter?

George Avlonitis, Spiros Gounaris

Research output: Contribution to conference › Paper › peer-review

Abstract

This paper looks at company performance and asks does marketing orientation matter?

Original language	English
Publication status	Published - 1992
Event	21 Annual EMAC Conference - Aarhus, Denmark Duration: 26 May 1992 → …

@conference{fbc044e39bb44f709f122e37878ac4eb,

title = "Company performance. Does marketing orientation matter?",

abstract = "This paper looks at company performance and asks does marketing orientation matter?",

keywords = "company performance, marketing orientation",

author = "George Avlonitis and Spiros Gounaris",

year = "1992",