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Company identity and marketing: an integrative framework
A. Mukherjee, Hong-Wei He
Marketing
Research output
:
Contribution to journal
›
Article
›
peer-review
22
Citations (Scopus)
Overview
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Social Sciences
Company
100%
Identity
100%
Marketing
100%
Performance
22%
Consequences
22%
Stakeholders
22%
Work
11%
Buildings
11%
Evaluation
11%
Typology
11%
Employees
11%
Customer
11%
Application
11%
Superior
11%
Strategy
11%
Research
11%
Managers
11%
Competitive Advantage
11%
Management
11%
Computer Science
Stakeholders
22%
Research Direction
11%
Application
11%
Models
11%
Contemporary Work
11%
Evaluation
11%
Taxonomies
11%
Superior Performance
11%
Senior Manager
11%
Research Agenda
11%
Economics, Econometrics and Finance
Management
11%
Managers
11%