Company and market correlates of marketing orientation development: an empirical investigation

George Avlonitis, Spiros Gounaris

Research output: Contribution to conference › Proceeding › peer-review

Abstract

This paper provides an empirical investigation of company and market correlates of marketing orientation development

Original language	English
Publication status	Published - May 1997
Event	26th Annual EMAC Conference - Coventry, United Kingdom Duration: 27 May 1997 → …

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title = "Company and market correlates of marketing orientation development: an empirical investigation",

abstract = "This paper provides an empirical investigation of company and market correlates of marketing orientation development",

keywords = "company, market, marketing orientation development, empirical investigation",

author = "George Avlonitis and Spiros Gounaris",

year = "1997",

month = may,

language = "English",

note = "26th Annual EMAC Conference ; Conference date: 27-05-1997",

}

TY - CONF

T1 - Company and market correlates of marketing orientation development

T2 - 26th Annual EMAC Conference

AU - Avlonitis, George

AU - Gounaris, Spiros

PY - 1997/5

Y1 - 1997/5

N2 - This paper provides an empirical investigation of company and market correlates of marketing orientation development

AB - This paper provides an empirical investigation of company and market correlates of marketing orientation development

KW - company

KW - market

KW - marketing orientation development

KW - empirical investigation

UR - http://www.emac-online.org/r/default.asp?iId=FMLGJL

M3 - Proceeding

Y2 - 27 May 1997

ER -